Leonard de Vinci Group

Introduction

Our Project

Ideally situated in the heart of La Défense Business District, the Pôle Universitaire Léonard De Vinci unites more than 4600 students within its four schools which deliver degrees which are recognized by employers: The Graduate School of Engineering (ESILV), The Management School (EMLV), The Institute of Internet & Multimedia (IIM) and the School of Developers (DEVSCHOOL). The Institute of Executive Education (ILV) and the CFA Léonard de Vinci are also located within the Pôle. A Unique Transversal Approach The schools at the Pôle Universitaire Léonard de Vinci have developed a transversal pedagogical approach which blends the different specialisations, allowing students to work in multidisciplinary teams (managers, engineers, designers), whilst progressing in their studies and gaining digital knowledge. This organisation which is supported by a multi-school incubator, leads to the possibility of double degrees in entrepreneuship, finance and digital marketing. Located in the heart of the largest business district in Europe, the schools of Léonard de Vinci are emphasized on professionalization, and their main objective is the successful professional integration of the students. Social Open-Mindedness and Profile Diversity Social open-mindedness, sports and culture for all are some of the founders of the Pôle. These values are upheld in the programmes as well as during the admission procedures. The Pôle welcomes and assists students with disabilities in our programmes Student Services The Pôle Léonard de Vinci has exceptional pedagogical facilities which contribute to the students’ ambition. The students also benefit from guidance during their pedagogical and extra-curricular activities in a personal environment.

This school offers programs in:
  • English

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Programs

This school also offers:

1-year MBA

MBA in Digital Marketing Strategy

Campus Full time 1 year September 2018 France Paris

The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. [+]

The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things. Read more on the school's website: MBA Digital Marketing Strategy General objective MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers. The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector Learning outcomes The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing. We propose innovative courses on mobile and IoT marketing that are really challenging today. Blended Learning One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project. They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication. Program Overview At the end of the programme, you will be required to do a 6-month mission in a company of your choice... [-]

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Contact

Pôle Universitaire Léonard de Vinci

Address 12 avenue Léonard de Vinci, Courbevoie
92400 Paris, Ile-de-France, France
Website http://www.devinci.fr/en/programmes/
Phone +33 1 41 16 70 86