EIML Paris Ecole Internationale de Marketing du Luxe

Introduction

EIML Paris Ecole Internationale de Marketing du Luxe is the unique school of its own in France that offers a five-year higher education program from Bachelor to Master’s levels. Created in collaboration with the major economic players in the luxury sector, the program provided by EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors:

* Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator

* Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager

* Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media Planner


EIML Paris Program is twofold:

A three-year Bachelor program
The program focuses on teaching the fundamentals of the Luxury Industry through many and various lectures on the following topics: Culture, Art, and Civilization, Marketing and Communication, Luxury Markets.
At the end of the third year, students obtain a Bachelor degree in Marketing of Luxury Brands

A two-year Master program:
During these two years of study, students deepen their knowledge of the luxury market and develop their management skills.
The program offers the possibility for students to work part-time (3 days a week) in one of the many Luxury Industries and brands. In addition, in the fifth year, students have to finalize their degree by an internship from 6 up to 9 months.
At the end of the fifth year, students are awarded an MBA of Marketing of Luxury Brands, which is a state-certified degree
In the world capital of the Luxury industry, Paris, students will understand that Luxury is, above all, a unique art of know-how and that retailing of Luxury products and services requires a deep knowledge of what quality means.
The very focused curriculum enhances students’ skills and competencies to work effectively in the Luxury industry, by the understanding of the specific codes and language of this sector.

EIML Paris delivers a French State recognized Master's degree.

This school offers programs in:
  • English
  • French

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Programs

This school also offers:


MBA in Luxury Marketing

Campus Part time 15 months September 2018 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

Specialized MBA in Luxury Marketing

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects.

The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School.

ORGANIZATION

EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (November N to February N+1).

The rhythm of study is courses every Friday and one of out two Saturdays. Classes are off in August and during school holidays.... [-]


MBA in Luxury Marketing: Cosmetics & Perfume

Campus Full time September 2018 France Paris

Luxury cosmetics and perfume make people feel better about themselves. [+]

Luxury cosmetics and perfume make people feel better about themselves.

But how do you create and manage a cosmetic or perfume range of products? Learn how to innovate in cosmetic strategies, how to package, distribute and promote perfumes in this specific volume industry where the issue is to retain customers.

Luxury codes and market players

Luxury brands and cosmetics industry Luxury codes and brand identity History of perfumes History of arts

Marketing and digital marketing

Luxury marketing Brand management in cosmetics and perfume sector Selling techniques Retail management in cosmetics and perfume industry Customer relationship management Public relations, communication, and advertising E-business and digital marketing Social media and e reputation Media planning and KPI ... [-]

MBA in Luxury Marketing: Jewelry and Watchmaking

Campus Full time September 2018 France Paris

This program enables you to understand every best practice of this market which happens to be one of the most growing markets in the luxury industry. [+]

Admire watchmakers, artists, and designers of the time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practice of this market which happens to be one of the most growing markets in the luxury industry.

Luxury codes and market players

Luxury brands and jewelry industry Luxury codes and brand identity History of jewelry and timepieces History of arts

Jewelry marketing and digital marketing and communication

Luxury marketing Brand management in jewelry Selling techniques applied to jewelry and timepieces Customer relationship management Public relations, event strategy, and communication E-business and digital marketing Social media and e reputation Media planning and KPI ... [-]

MBA in Luxury Marketing: Wine and Hospitality

Campus Full time September 2018 France Paris

Explore how to create an exceptional experience for wine and hotel consumers, and how to increase their loyalty in this specific market where services are the main key factors of success. [+]

What makes a wine or a champagne exceptional? How do consumers appreciate and purchase some particular wines over and over again? What do consumers expect from a luxury hotel? Explore how to create an exceptional experience for wine and hotel consumers, and how to increase their loyalty in this specific market where services are the main key factors of success.

Luxury codes and market players

Luxury brands and wine, gastronomy, and hospitality industry Luxury codes and brand identity Economy of the luxury travel industry Wine and gastronomy economy

Marketing, digital marketing, and communication in wine and hospitality industry

Luxury marketing Brand management in hospitality Brand management in wine industry Brand management in fine gastronomy industry Customer relationship management Public relations, event strategy, and communication E-business and digital marketing Social media and e reputation Media planning and KPI ... [-]

Videos

Pourquoi choisir l'EIML Paris, l'École Internationale de Marketing du Luxe

EIML Paris - Summer School Paris in Luxury Marketing

EIML Paris - Ecole de Marketing du Luxe

MBA Marketing du Luxe de l'EIML Paris

Contact

EIML Paris

Address 35 quai André Citroën
75015 Paris, Île-de-France, France
Website http://www.eiml-paris.fr/
Phone +33 1 82 83 41 34