May 30, 2018 at 12:00am ET By Alyssa Walker

It's not what you think. India's business school graduates aren't headed for the technology or e-commerce sectors.

They're headed for someplace faster--Fast Moving Consumer Goods (FMCG) that is. Specifically soaps and detergents. 

Quartz recently reported the results of a Nielsen survey that gained insights from 1,100 students from 36 business schools.

Sanjay Pal, executive director at Nielsen India said, "The FMCG sector is poised to grow at a healthy rate of more than double digits over the next few years. This is manifested in the increasing trend of recruitment in the sector amongst top B-Schools as well as students’ increasing interest in pursuing a career in this sector."

By 2020, experts estimate that India's FMCG market will grow to $104 billion, which will make it the world's third-largest consumer economy.

While FMCG tops the chart at 46 percent, banking and financial services follow, with 43 percent of business school graduates seeking careers there. Autos and consulting hover around 30 percent, while e-commerce, consumer durables, retail, and analytics comprise about a quarter of the interest. 

Where do Indian B-school grads want to work? They generally prefer international companies, with American companies like McKinsey and Google topping the charts. 

In India, Hindustan Unilever is the most sought-after and most applied-to firm, according to the survey. 

Learn more about studying business in India. 

Alyssa Walker is a freelance writer, educator, and nonprofit consultant. She lives in the White Mountains of New Hampshire with her family.

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