For the fifth year in a row, Google takes the number one spot for the most desirable place to work for newly minted MBA grads.
At least, that's according to the most recent data from education software company Piazza, which surveyed 150,000 students at over 600,000 schools across North America, including Harvard, MIT, and Stanford about where they most wanted to work.
Business Insider interviewed Piazza to learn what Google is doing to attract the best and brightest new talent.
First, Google has a clear mission."Students have a very clear idea of what they will do at Google," Piazza vice president of client relationships Sean Celli told Business Insider. "They know the type of impact they'll have. The mission of the organization is a magnet brand for attracting talent."
Secondly, despite its 20-year history, Google knows how to connect with young people. "It's a challenge for other companies to compete with that," said Celli. "Some of the older-world companies are not clearly defining their brands, and what we're seeing is that a clear brand presence is really important when you want to interest people in working for you."
Google also offers a personally enriching work experience. Celli explained that Google's mission has millennial appeal because it's idealistic. He said, "What they're focused on as a company really resonates with students."
Apple, Amazon, and Disney don't fall too far behind Google, for similar reasons. Other big companies include Morgan Stanley, Deloitte, Goldman Sachs, Nike, Tesla, Netflix, and Patagonia.
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