Nov 8, 2017 at 12:00am ET By Alyssa Walker

Gone are the days of combing through the classified ads for jobs. Companies have a new way of recruiting millennials—social media.

Ready to complete your “snaplication?” That’s right, many companies now accept job applications over apps like Snapchat. Facebook and the employment-friendly LinkedIn are other popular social media sites that encourage job-seekers to apply on their sites.

In an article on New York CBS Local, Associate Professor of Human Resources Management Jessica Methot said, “People applying for a job can see themselves on this filter that puts that name badge on them and activates a brand engagement from the job candidate.”  She added, “I think we are going to see a lot more of this becoming incredibly common.”

What do students think? Erin Rogers, a 21-year-old student at Rutgers said, “I’m kind of goofy on Snapchat, so I’m not sure that would be the place for me to apply for a job.”

Masters student Anna Baid said, “A lot of people may dramatize themselves to get more attention. I don’t think it always reflects who the person is, so I’m not buying it just yet.”

Methot said, “Depending on what generation you are, it might be seamless for younger generations but not necessarily easy for other generations who didn’t grow up with social media to adopt this kind of hiring.”

McDonald’s reports that their applications have increased by 35 percent since using Snapchat.

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Alyssa Walker is a freelance writer, educator, and nonprofit consultant. She lives in the White Mountains of New Hampshire with her family.

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