The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

Many programs in Africa take place in a very unusual cultural and physical environment than most students are familiar with in the good old days. Come To Know to adapt to this living conditions is part of fun and the challenge of living there. The challenge is intellectual, emotional and physical.