The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

EU’s international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum that includes distribution channel management, integrated communications, and consumer behavior.

In this ever-increasing pile of data and with a never-before focus on marketing strategies, companies are turning heavily on recognizing the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data-driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride. The program is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.

The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.

A Master's (MBA) in e-Business and e-Marketing (including Social Media studies) is a study program that is ideal for students who are looking for managerial skills in the new electronic business world. This study program will shape students to become leaders that employers will be looking for.

A Master of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline.

At the end of the Master's (MBA) in Product and Category management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry.

The UBIS MBA program is based on current educational trends in business education. This program was developed to meet the demands of the current job market, propel carriers of our alumni, and contribute to professional knowledge and competence in the business field.