The MBA in Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world.

The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

Designed for business professionals who are serious about advancing their careers, the Middlesex MBA prepares students for leadership and transformative roles in business. The MBA is designed to prepare you for the challenges of management within a complex international context. Supported by our world-class faculty from top international businesses with a wealth of academic and practical experience, you will develop your understanding of the core disciplines that contribute to the study of management.

One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising.

Fully accredited and internationally recognised program, this one year MBA in Marketing Management is designed for career progressive management professionals. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing, and Digital Business.

While traditional marketing still has its place in the world, digital marketing is experiencing hyper-growth and quickly taking over thanks to affordability and analytics. It is getting a further impetus due to Covid-19. The internet penetration has become phenomenally high, thereby extending its positive digital footprint to the grassroots level including the rural areas.

This course imparts and explores the role of marketing research in the overall marketing effort, the research process, and the most common approaches/techniques used. Students explore the information needs of marketers, develop the research process and discuss sampling techniques and data collection methods of primary data; discuss and evaluate various forms of new media and determine their uses, benefits, and drawbacks, understand the importance of clear and “perfect” knowledge about your idea or product and identity.

MBA in Marketing management adds to our list of Accredited MBA programs in the UAE. It suits both online or onsite study modes as well as a blended mode.