The Master of Business Administration (MBA) is a program taught fully in English designed especially for industry professionals wanting to advance their careers. The program is taught in blocked seminars, two to four days on campus or online once a month. The program concentrates on strategic analysis and planning, interdisciplinary skills, value-based management, and critical thinking. Students will advance their knowledge in core business disciplines including human resource management, organizational behavior, accounting and finance, marketing and operations, innovation, and entrepreneurship. Out-of-the-box thinking challenges existing limits and thought patterns.

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The Executive MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

In the part-time MBA – Marketing distance learning course, the focus is not only on imparting sound business knowledge, but also on acquiring extensive marketing skills. Market-oriented corporate management, marketing management, international marketing, online marketing as well as sales and price management are just a few of the many exciting subject areas that are dealt with and deepened in this master's degree. After successfully completing their studies, graduates of the MBA – Marketing can plan and implement comprehensive marketing strategies for companies, taking into account the various elements of the marketing mix. For this reason, special marketing disciplines such as online marketing and e-business are used in this extra-occupational distance learning course, as well as the special factors and challenges of international marketing.

The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation. The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.