Professional MBA Marketing & Sales WU Executive Academy - Vienna University of Economics and Business

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Duration

• 18 months plus Master Thesis,
• part-time
• blocked modules of 4 - 8 days

Residency

• USA

Location

• Vienna

Degree

Master of Business Administration (MBA)

What requirements do I have to meet to be admitted for an MBA at the WU Executive Academy?

If you apply, we will carefully assess your

• academic background,
• your work experience, and your
• interpersonal, intercultural and communication skills.

In general, we expect you to have to have a solid career progression and the commitment to pursue an MBA next to your busy schedule.

You need at least an undergraduate university degree (e.g. bachelor degree) for our MBA programs. Furthermore, we require a minimum work experience of 3 years (5 years for the Executive MBA) together with an excellent knowledge of the program language (English or German).

How do I apply for an MBA at the WU Executive Academy?

1. Online application: In order to apply for an MBA you need to fill out our online application form and pay the application fee of EUR 200 via credit card.
2. Document submission: After that, you will be asked to e-mail all required documents. Our program managers check them regarding the applicable admission requirements.
3. Admission interview: If you are a prospective student, you will be invited to a personal interview with the academic director and the program manager.
4. Admission decision: Shortly after the interview, you will receive our decision. If you are admitted, we will send you important instructions on how to secure your MBA spot. Do you want feedback on your profile before starting the application? Simply send your curriculum vitae to [email protected]

If you have any further questions, please consider our frequently asked questions here: https://executiveacademy.at/en/information-for/future-students/faq

Curriculum

• Brands and Communication
• Marketing Financials
• Customer Relations
• Channels
• Personal Selling Performance
• Marketing & Sales Lab

Faculty

• International faculty from renowned academic institutions in Europe and the United States
• Faculty from the Vienna University of Economics and Business Administration
• Outstanding industry experts who have set benchmarks concerning their success in their marketing and/or sales career

Find more information on our website.

Besides our triple-accreditation of AMBA, AACSB and EQUIS (which only less than 1% of all business schools worldwide can proudly claim), the WU Executive Academy is consistently ranked among the best universities in Europe and worldwide by various organizations.

Financial Times Executive MBA Ranking 2021

• Overall
  • # 34 worldwide
  • # 11 in EU
  • # 2 in DACH
• International course experience
  • # 10 worldwide
  • # 4 in EU
  • # 1 in DACH
• Participants' work experience
  • # 11 worldwide
  • # 4 in EU
  • # 1 in DACH

You can find all rankings and achievements on our website.

Immediately applicable expertise & key tools

The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Target Group

• Marketing and/or sale executives for whom an MBA is the next step in deepening and updating their knowledge.
• Successful managers who see their future in marketing or sales and therefore seek the necessary expertise.
• Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Take a look at our class profile.