MBA with specialisation in Smart Industry
Wittenborg University of Applied Sciences
EUR 18,300 / per course
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Earliest start date
12 Feb 2024
* international students who don't live in the EU must apply 6-8 weeks before the entry date of choice. Students living in the EU must apply 2-4 weeks before
Our world is at the dawn of the Fourth Industrial Revolution, which will transform businesses and the way we work at an egregious pace. This revolution is propelled by rapid developments in ICT innovation and it is expected to profoundly change the industry in the coming decades. This cross-cutting theme helps businesses and industries to become more competitive through faster and more efficient utilisation of the opportunities ICT has to offer.
The MBA in Smart Industry is specially designed by WUAS to train future business administrators to understand the implications of exponential technologies such as artificial intelligence, advanced robotics and cognitive automation, advanced analytics, and the Industry Internet of Things (IIoT). This program will guide students through the process of critical analysis, planning and implementation of innovative digital businesses and operation strategies from a practical business point of view. In this course, students will:
- Deal with strategic dimensions of digital business transformation through case study analysis.
- Acquire the fundamentals to comprehend innovative digital business strategies and their impacts on corporate decisions and on the company’s growth and sustainability.
- Develop the skills and knowledge regarding concepts of strategic management and applications in the future global marketplace particularly in the field of IIoT business transformation and new business models.
- Understand how today’s jobs and associated skills are morphing into new jobs and career pathways that continue to evolve along with advanced technologies.
This programme is intended for students who aspire to learn the strategic fundamentals and acquire the skills to be capable of analysing digital transformation and Smart Industry related issues. By the end of this program, students should be able to understand, discuss and evaluate business strategies and tactics applied in the Smart Industry.
6 Intake Moments a Year
All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students are also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.
Scholarships and Funding
Wittenborg University of Applied Sciences is committed to ensuring that education is accessible to all, and offers a number of scholarships to both European and International Students. Wittenborg is committed to supporting excellent students, and offers those who achieve at Wittenborg access to Wittenborg Funds. Find out what fund you can apply for, and how to apply, at 'Wittenborg Funds'. All scholarships must be applied for during the admissions stage and before registration into the programme.
Note: Dutch and EU Students can apply for a Student Loan
Wittenborg University of Applied Sciences is pleased to be able to offer: Ten (20) €5,000 'Holland Scholarships' available to study a bachelor's or master's degree at Wittenborg. Find out how to apply for the 'Holland Scholarships'
Orange Tulip Scholarships
Wittenborg University of Applied Sciences is pleased to be able to offer the Orange Tulip Scholarship (OTS) Scholarship Fund to students from:
- China - Orange Tulip Scholarship China
- Indonesia - Orange Tulip Scholarship Indonesia
- Russia - Orange Tulip Scholarship Russia
- Mexico - Orange Tulip Scholarship Mexico
- Brazil - Orange Tulip Scholarship Brazil
- Korea - Orange Tulip Scholarship Korea
- Vietnam - Orange Tulip Scholarship Vietnam
Wittenborg University of Applied Sciences provides 10 MBA Scholarships of €5,000 each for the Master of Business Administration (MBA) programme in all specialisations. Find out how to apply for MBA Scholarships
The Wittenborg MBA is delivered in a block format, with 2 modules being covered every 6 weeks. The classes are interdisciplinary - students will study shared modules in Semester 1 with MBA students from different business specialisations. Due to the rolling entry (6 times a year), groups are dynamic, extremely international and diverse.
The modules are delivered intensively over consecutive days in the so-called ‘block format’, which means that each module has 6 days of teaching split into two blocks of 3 days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning. Each module is taught by two lecturers, often a full time Wittenborg lecturer and a guest lecturer from a partner university. Modules also include regular guest speakers from the industry.
Areas of Study
Semester 1 provides students with 6 of the core MBA subjects, balanced equally over the semester. Each module is weighted at 5 European Credits. These modules incorporate a number of classic functional business administration areas, which, besides by forms of classical delegation of knowledge, will be grasped by reflective learning, i.e. learning in which students reflect on their prior work experience or, in cases of part time students, on their current work and employment organisation in the light of the materials provided in the various modules. Students must have done all Semester 1 modules in order to do Semester 2 modules.
Reflective learning helps to develop critical thinking, self-awareness and analytical skills. It involves an individual in a reflective process. During Semester 1, guest speakers will be invited to give seminars during the third week of each block (Assignment and Literature review weeks).
- Management Accounting & Finance
- Marketing Management
- Operations Management
- Human Resource Management
- International Management
- Information Management
Semester 2 provides students with four compulsory modules, that build on the core modules from Semester 1. In addition to that, students follow 5 modules from the chosen specialist “pathway” Smart Industry.
Semester 2 Specialist Modules
- Artificial Intelligence in Business
- Business Statistics
- New Smart Economy
- Cyber Security in Integrated Autonomous Business Operations
- Strategic Management
During Semester 2, students are also given 9 sessions of Quantitative and Qualitative Techniques for Research in preparation of the Final Project. They will complete this with the production and submission of a Final Project Proposal.
MBA graduates are often fast-tracked into senior management positions and this MBA program has been designed for those who wish to pursue senior management positions or as preparation for further study in business, such as a DBA, or a PhD.
The main target groups for the MBA Smart Industry program are:
- Dutch or other EU graduates who are working in an organisation, managing people or processes, and are looking to improve their career opportunities within their current employment position. These students are supported by their employer and can study the program part-time;
- Dutch, or other EU graduates who have been working in an organisation, managing people or processes, and are looking for a full-time MBA program that will increase their employability chances in an international market with a focus on the Smart Industry;
- International graduates in the Netherlands, who have completed a Bachelor degree and have worked in an organisation with responsibility managing people or processes, who are looking to improve their career opportunities, either at their current employer or in the search for a new opportunity with a focus on the Smart Industry.
- International students worldwide, from business or non-business fields, with a proven number of years managing people or processes within an organisation. These students are looking for an English-taught, internationally orientated MBA programme with a special interest on the Smart Industry that can allow them to improve their career prospects in the job market either at home or in the Netherlands, either at their current employer or at a new organisation, and possibly continue their studies at a higher level.
All the above target groups can include students with both a business bachelor background and a non-business bachelor background. Wittenborg sees the second group as the most important group of students; i.e. non-business graduates, for instance technical or arts graduates who have already certain experience within the Smart Industry who have developed within an organisation to a position in which they manage people or processes and now wish to support their career development with an academic qualification in business administration.