1-year MBA in
BA (Hons) in Business with Analytics Westford University College
Introduction
BA (Hons) in Business with Analytics Modules
This bachelor’s degree offered by Abertay University is a three-year programme with each year split into two semesters. Eighteen modules will be covered through the course of the programme, three modules will be taught each semester.
First Year
| First Year | |
| Semester 1 | Semester 2 |
| Business Analytics | Project Management |
| People, Planet, Profit | Researching Business and innovation |
| Theory and Practice in HRM | Digital Marketing Principles |
| Second Year | |
| Semester 3 | Semester 4 |
| Digital Business | Predictive Analytics |
| Marketing Intelligence & Consumer Behaviour | Entrepreneurship & Business Start-up |
| Business and Environmental Sustainability | Financial Markets |
| Third Year | |
| Semester 5 | Semester 6 |
| Strategic and Operations Management | Innovating for Growth |
| Advanced Professional Practice | International Business & Management |
| Prescriptive Analytics | Computational Analytics |
About Abertay
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange.With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors.Abertay University prides in offering an inclusive, friendly, and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience. An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
Ranked Top 10 in UK for Student Experience by the Times and Sunday Times Good University Guide 2020.
UK University of the Year for Teaching Quality” by The Times & Sunday Times Good University Guide 2021
QAA's highest rating for academic standards and teaching quality, 2021
Key Highlights of The Programme
-Attend Abertay University’s convocation ceremony in the UK
-WES approved degrees
-Full-time onsite bachelors programme
-Industry exposure through various Westford Initiatives
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Admissions
Program Outcome
In both cases, this MBA will update your management toolkit and give you a broader stronger profile to enhance your career. Aiming to give our students the knowledge they need for the career they want, we maintain strong links with the business world and offer undergraduate and postgraduate courses which provide the experience and practical skills that employers value. Our graduates become digitally literate, knowledgeable, and enterprising and have a global outlook on life.