MBA in Sports Marketing

The 2nd year MBA in sports marketing is for future experts in the marketing world. Following the MBA 1st year in sports management, which is a common core, focused on the expertise of sport business, the MBA 2 in sports marketing aims to professional integration. It provides the skills necessary to practice in the universe of this option and to gain understanding and issues of sports marketing. The next school year will be in October.

The 2nd year MBA in sports marketing has many advantages:

• Basic courses addressing all the key points of marketing
• Specific courses to be at the forefront of marketing
• Construction of a professional project
• Professional memory in support of the construction of the professional project
• Opening to the world of marketing

Through this program, you will be able to acquire the following skills:

• Become an expert professional in the marketing industry as a whole
• A general knowledge of the world of marketing
• A mastery of tools and strategies
• A mastery of strategic and operational communication techniques with mastery of DTP tools
• Seasoned business skills
• Management skills (financial, accounting, budgetary) as well as a mastery of office automation tools
• An ability to manage a project or a group (project management and HR management)
• Ability to organize and plan a marketing project
• Start a business
• Have a proficiency in professional English
• Increased self-awareness and professional profile
• The fulfillment of his professional and personal project

• Marketing manager, product manager, network manager
• Store manager
• Sports federations and clubs
• Advertisers and corporate marketing departments
• Companies organizing sporting events
• Technical director, logistics manager, project manager, stage manager, communication manager, media coordinator, hospitality, sponsorship, management of VIP areas
• Marketing and communication consulting agencies through sport
• Local and regional authorities
• Fitness, well-being and sports recreation sector

Middle knowledge

• Marketing market players and their specificities
• E-business strategy
• Sport marketing
• Means of activations

* Non-exhaustive list

Communication - Events

Exploitation and activation of the media around a sporting event

Digital optimization of sports events and structures

* Non-exhaustive list

Professional Tools - Complementary Activities

Professional tools

• Reflective and professional approach to his project
• Build your image through social networks
• DTP tools
• Public speaking
• Professional thesis around a marketing issue

Complementary activities

• Journey to discover the sport of yesterday and today
• Sport business conferences with recognized experts in the world of sport on different themes. (PR, community management, organization of events, volunteering in sport)
• Business focus (Intervention of an executive, general manager, marketing / communication director of a federation, a club, a brand)