M.B.A. in Marketing
South Orange, USA
DURATION
5 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
USD 1,520 / per credit
STUDY FORMAT
On-Campus
Introduction
Marketing tops many lists of the best-paying and most in-demand careers, and it's no wonder—marketing pros are responsible for much of a business's reputation and commercial success.
Our program prepares you to become a marketing leader and also provides a comprehensive general business education. We blend a strong core curriculum with electives that let you map your own path, and we keep the whole thing streamlined to just 40 credits.
Named a Princeton Review "Best Business School", we welcome both full- and part-time students and offer small and flexible classes to accommodate your schedule both on campus and online. Our South Orange, NJ campus is only 14 miles from Manhattan and New York City, making opportunities at top agencies and corporations a short ride by train, bus, or car.
Is an MBA in Marketing Right for You?
Deciding whether an MBA in Marketing is right for you requires a careful evaluation of your interests, career aspirations, and the skills you wish to acquire. If you're passionate about understanding consumer behavior, strategizing campaigns, or exploring the ever-evolving digital marketing landscape, then this specialization can be a great fit. An MBA in Marketing delves deep into topics like brand management, market research, and advertising, providing both theoretical knowledge and practical application. If you envision a career where you lead marketing initiatives, launch products, or drive a company's growth through customer engagement, this degree can offer the necessary tools and insights. It's also ideal for those who seek versatility in their roles, as marketing skills are applicable across industries, from tech to fashion, and from startups to multinational corporations. If you're committed to diving deep into the world of marketing at a strategic level and aspire to leadership roles in this domain, then an MBA in Marketing could be the right choice for you.
Admissions
Curriculum
With a focus on an ethics-centered education, our M.B.A. starts with a core curriculum that covers accounting, economics, the behavioral and quantitative sciences, and the functional areas of business. In each course, expect small class sizes and dynamic discussions with your peers and professors.
There are many paths to follow. With a marketing focus, you'll choose from diverse courses, including:
- New Product Planning and Development
- International Marketing
- Advertising Strategy
- Marketing Research
- Retail Operations and Strategies
At the end of the program, you'll have the opportunity to apply the knowledge gained and consult with an actual client in our M.B.A. consulting course.
Program Outcome
Goals
- Functional Knowledge of Business Enterprises - to demonstrate a fundamental understanding of functional areas in business and a deeper understanding of one’s concentration; to be able to apply this knowledge in an integrative manner to effectively develop solutions for business enterprises
- Analytical and Critical Thinking - to be able to identify relevant issues, apply qualitative and quantitative problem-solving tools, and recommend appropriate actions in analyzing business problems
- Change Management - to be able to anticipate, identify, and respond to changes in the global, local, and internal business environments; to strategically leverage the forces of changing opportunities.
- Communication - to be able to write, speak, and present effectively and persuasively in a wide variety of business settings with diverse audiences
- Teamwork and Leadership - to be able to work collaboratively and effectively in a diverse and multi-functional team environment; to enable students as leaders who can inspire others to achieve their fullest potential
- Technology - to understand how technology is used to support business decision-making and system applications; to be skilled in the use of information technology resources
- Ethics and Social Responsibility - to be aware of ethical and social responsibility issues and their implications on business decision-making; to develop an ethical mindset; to proactively identify, evaluate, and address ethical challenges.
Program Leaders
English Language Requirements
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