MBA Marketing Analytics
New York, USA
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Dec 2024
EARLIEST START DATE
Sep 2025
TUITION FEES
USD 1,460 / per credit
STUDY FORMAT
On-Campus
Introduction
This degree is for those who want to gain general management skills while expanding their knowledge of fact-based decision-making within the Lubin School of Business marketing department. Gain the experience necessary to excel in the fast-paced and lucrative field of marketing analytics and earn a degree that will enable you to simultaneously build general management skills and knowledge of fact-based decision-making. Plus, when it comes to making connections in the industry, there is simply no other place that can match New York City.
Interdisciplinary Problem-Solving
- Explore a variety of interests while developing leadership and management expertise.
- Bridge the gap between analytical models and business opportunities with innovative solutions.
- Learn from experts across various business verticals and apply the knowledge to your industry.
Why Pace for Marketing Analytics
Our MBA in Marketing Analytics curriculum covers broad business topics from finance to leadership, and at the same time, provides a deep dive into marketing analytics. This degree will help you become the well-rounded businessperson you’ve always wanted to be and help you identify specific ways to bring value to a company. Our faculty is connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
Leverage the energy of New York City by joining student organizations such as the Lubin Graduate Marketing Society, networking with peers and alumni, attending various guest speaker events and employer spotlights, participating in case and pitch competitions, and so much more!
Admissions
Scholarships and Funding
Pace University offers students as much financial assistance as possible. Financial Aid can come in many forms, including scholarships and grants, work-study, and student loans. Financial Aid award packages offered by Pace University typically consist of a combination of awards from these types of aid programs.
General Rules Covering All Financial Aid
- Any combination of tuition-specific Pace-funded scholarships, grants, or awards and New York State or other tuition-specific funding cannot exceed your actual tuition charges.
- All financial aid combined may not exceed your Cost of Attendance.
- You must be matriculated in a degree program at Pace University to receive any financial aid other than Alternative Loans. (Note that some certificate program students also qualify). Matriculated means that you are admitted to and enrolled in a degree or applicable certificate program.
- Generally, students must be enrolled at least half-time (6 credits per semester) to qualify for aid. Exceptions are Federal Pell Grants and Alternative Loans.
- To review basic eligibility criteria for Pace University, Federal, and New York State aid programs please visit our General Eligibility section.
Pace Scholarships and Resources
- Institutional Scholarships and Grants
- Federal Grants
- New York State Scholarships and Grants
- Third-Party Scholarship Resources
Curriculum
Core Curriculum
- MBA 802 Business Economics for Decision-Making (3 credits)
- MBA 804 Financial Accounting for Managers (3 credits)
- MBA 806 Driving Marketing Performance (3 credits)
- MBA 808 Creating Value Through Finance (3 credits)
- MBA 810 Business Analytics and Statistics (3 credits)
- MBA 812 Managing Operations and Projects (3 credits)
- MBA 814 Leading and Managing Teams (3 credits)
- MBA 816 Disruptive Technologies and Innovation (3 credits)
- MBA 818 Global Business, Ethics, and Social Responsibility (3 credits)
Concentration Electives
Choose three (3) courses from the following:
- MAR 635 Marketing Research
- MAR 645 Advertising and Sales Promotion
- MAR 646 Social Media and Mobile Marketing Strategies
- MAR 657 Visual Analytics or DAT 612 Visual Analytics
- MAR 664 Predictive Analytics or DAT 614 Predictive Analytics
Capstone
- MBA 820 Strategic Decisions
Career Opportunities
Marketing Analytics Careers
- Business Development Manager
- Business Operations Specialist
- Customer Intelligence Analyst
- Market Research Analyst
- Market Research Manager
- Market Research Consultant
- Marketing Director
- Marketing Consultant
English Language Requirements
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