Master of Business Administration in Marketing

About This Degree

The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Students learn about marketing research, brand management, and emerging social media channels for all aspects of marketing, public relations, and communications. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues.

Overview

MBA classes in Marketing immerses graduate students in interesting and emergent topics in the dynamic field of marketing. The program prepares students for upward career mobility in marketing and offers specialized courses in New Product Development, Consumer Analytics, Digital Marketing, Strategic Integrated Marketing Communications, Global Marketing, and more.

In addition to specialization courses, all MBA students receive a thorough grounding in market-relevant aspects of management, finance, accounting, economics, quantitative methods, ethics, strategic and decision analysis, and executive communications. This rich business curriculum provides the marketing graduate student with a broad educational background in business that is necessary for career advancement.

Application Deadlines*

Domestic Applicants:

International Applicants:

*Deadlines are subject to change. Deadline extensions may be granted on a case by case. Please contact Graduate Admissions for more information [email protected].

Prerequisite Requirements

The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business, but without these courses may be required to take:

BUSI 599 with the embedded Harvard Business School Online Credential of Readiness (CORe) in the first semester and attain a grade of B to continue in the MBA program.

Required Core Program: 18 credits

• FINC 514 Introduction to Business Analytics and Data Science, 3 credits
• FINC 507 Corporate Financial Management, 3 credits
• MGMT 595 Executive Communication, 3 credits
• MKTG 515 Contemporary Marketing Perspectives: Trends, Strategies, and Practice, 3 credits
• ACCT 552 Strategic Profitability Analysis: Accounting for Managers, 3 credits

Marketing Specialization Courses. Students must take any five (5) of the following: 15 credits

• MKTG 720 Customer Analytics, 3 credits
• MKTG 731 New Product Development, 3 credits
• MKTG 732 Digital Marketing Strategy, 3 credits
• MKTG 733 Global Marketing Strategy, 3 credits
• MKTG 735 Strategic Integrated Marketing Communication, 3 credits
• MKTG TBD-7 Emergent Marketing Topics, 3 credits

Capstone Requirement

• BUSI 799 Interdisciplinary Capstone in Business Administration, 3 credits

Total Credits: 36

Degree Maps

Sample Degree Maps are based on full-time status. Full-time for graduate learners is defined as taking nine credits or more in a term. The term is defined as an academic time period during which the school holds classes. It may refer to scheduled fall, winter intersession, spring, or summer sessions. This is a sample degree map and sequence for required course work. Individual plans may vary based on specific learner needs. Students without an undergraduate business degree or degree in a related discipline may be required to take BUSI 599Graduate Business Essentials (9 credits).