NeuroMBA
Barcelona, Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 6,500
STUDY FORMAT
Distance Learning
Introduction
Embark on a transformative MBA journey that merges business acumen with the latest advancements in neuroscience through our Neuro MBA program. Delve into the intricate ways in which brain science influences decision-making, leadership, and innovation within the business arena. Achieve a profound comprehension of human behaviour, organizational dynamics, and the scientific foundations of successful business strategies. Hone a distinctive skill set that combines traditional business expertise with cutting-edge neuroscience insights. Join us to evolve into a visionary leader who leverages the power of the mind to drive business success!
Targeted Skills
- Neuroscientific Literacy: Understanding basic neuroscience concepts and their applications in business.
- Advanced Decision-Making: Using brain-based knowledge to improve strategic choices.
- Emotional Intelligence: Enhancing self-awareness, self-regulation, motivation, empathy, and social skills.
- Innovative Thinking: Applying cognitive science to foster creativity and innovation.
- Ethical Leadership: Navigating the ethical landscape of using neuroscience in business.
- Problem-Solving: Leveraging insights from neuroscience to address complex business challenges.
- Communication: Effectively communicating neuroscience-informed strategies to diverse stakeholders.
Admissions
Curriculum
Term 1
Module 1: Neuromarketing Key Principles & Sensory Perception
Acquire a practical understanding of marketing by scientifically exploring how the brain and mind of the consumer function.
Module 2: Neuroscience Applied to Business
Learn the functional basis of the brain and nervous system to better understand consumer behavior.
Module 3: Neuro Leadership
Understand how key brain areas function and apply this knowledge to address leadership's most disruptive challenges.
Term 2
Module 1: Neural Basis of Consumer Behavior
Learn how the brain responds to marketing stimuli to understand and influence consumer behaviour.
Module 2: Project Management, Startups, KPI
Master the discipline of planning, executing, and controlling tasks to achieve specific goals within constraints such as time, budget, and resources.
Module 3: Digital Neuromarketing & E-commerce
Apply neuromarketing principles to the digital world (websites, social networks) for a better understanding of customers' needs.
Term 3
Module 1: Neurosales (Consumer Behavior)
Decision-making models, neuropsychology of sales, and neuromarketing case studies.
Module 2: NeuroBusiness
Explore neuroeconomics and business strategy, neuro business ethics, and neurostrategic planning.
Module 3: Accounting and Microfinance
Understand and apply accounting decision-making by integrating insights from psychology and neuroscience with finance theories.
Term 4
Module 1: Behavioral Economics
Learn how the brain responds to marketing stimuli to understand and influence consumer behaviour.
Module 2: Neural Networks in Business Forecasting
Explore recent advances in applying neural networks to business forecasting for researchers and practitioners.
Module 3: The Social Brain in the Organization
Understand how organizational culture affects workplace performance by examining the brain activity of individuals at work.
Rankings
The 21 best MBA Masters in Barcelona
If you are looking to expand your knowledge in business administration and management, Barcelona is an excellent option to study for an MBA Master. At topbarcelona.es we have compiled the 21 best MBA Masters in the city so that you can choose the one that best suits your needs.
In these MBA Masters, you will be able to acquire skills and knowledge in leadership, finance, marketing, and strategy, among others. In addition, many of them offer the possibility of doing internships in internationally recognized companies.
Before choosing a study program, it is important to consider aspects such as duration, cost, reputation of the school, admission requirements, teaching methodology and possible agreements with companies and universities.
Below is a list of some of the services you can find at the MBA Masters in Barcelona:
- Training in management and leadership skills.
- Possibility of doing internships in recognized companies.
- Focus on innovation and digital transformation of companies.
- International programs with student exchange.
- Faculty with extensive experience in the business world.
At topbarcelona.es we show you the best MBA Masters in Barcelona so you can boost your professional career. Don't miss the opportunity to train in one of the most cosmopolitan and entrepreneurial cities in Europe!
Program Outcome
- Integrate neuroscience principles into managerial decision-making and strategic planning.
- Develop leadership skills that incorporate empathy, creativity, and cognitive understanding.
- Apply neuroscientific insights to drive innovation and problem-solving in business contexts.
- Explore the ethical implications of using neuroscience in business and leadership.
Program Tuition Fee
Career Opportunities
Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience
- Business development in International organisations.
- Project Management, Neuroleadership.
- Marketing research departments.
- Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
- Control and management services.
- E-commerce
- Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).
Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions.
- Neuro-Consultant: Advising companies on applying neuroscience principles to improve business processes and employee well-being.
- Neuro-Marketing Specialist: Designing marketing strategies based on consumer brain behaviour and preferences.
- Leadership Development Coach: Using neuroscience to train and develop leadership skills in executives and managers.
- Human Resources Specialist: Implementing brain-based approaches to enhance employee engagement, productivity, and organizational culture.
- Innovation Manager: Leading innovation initiatives by integrating neuroscience insights into product development and strategic planning.
- Behavioural Analyst: Analyzing consumer behaviour and organizational dynamics through the lens of neuroscience.
- Corporate Strategist: Developing long-term business strategies that incorporate neuroscientific findings to drive growth and competitive advantage.