Master of Business Administration (MBA): Emphasis E-Marketing

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.

An MBA degree is seen in the business world as an indication that you have a general knowledge of accounting, economics, finance, and management, particularly from a middle or upper management perspective. NAU’s Master of Business Administration will provide you with the knowledge and skills you need to meet the needs of today’s leading organizations. Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus.

MBA Program Requirements

The MBA degree provided by NAU consists of two academic requirements: master's core courses and elective courses.The degree program consists of 10 courses and successful completion of 45.0 credit hours.

MBA Core Courses

MT6255 must be completed during the first term and prior to completing the other master's courses. The core MBA courses are as follows:

• AC6550 Managerial Accounting 4.5
• EC6150 Managerial Economics 4.5
• FN6350 Financial Management 4.5
• MA6600 Quantitative Methods for Management Decisions 4.5
• MG6500 Marketing Administration 4.5
• MT6255 Introduction to Leadership and Quality 4.5
• MT6650 Strategy and Policy 4.5

E-Marketing Emphasis

Students who select this option must complete the MBA core courses for the e-marketing emphasis along with the following elective courses:

• MG6600 Internet Marketing 4.5
• MG6610 E-Commerce 4.5
• MG6620 Social Media Marketing 4.5
• MG6630 E-Marketing Analytics 4.5

Graduates of the MBA program with an emphasis in E-Marketing will:

• Develop, implement and monitor marketing plans utilizing digital marketing technologies.
• Evaluate real-world marketing scenarios and propose solutions based on a critical analysis of the marketing information that is available.

Admission Requirements

• Bachelor’s Degree
• Proof of English Competency
• No GRE Required!
• No Thesis Required!

Associated Careers

• Chief Executives
• General and Operations Managers
• Sales Managers
• Administrative Services Managers
• Industrial Production Managers
• Construction Managers
• Social and Community Service Managers
• Cost Estimators
• Management Analysts