Master in Digital Marketing and Communication (MDMC) (European and US accreditations)

Prepare yourself for a management career at the forefront of Digital Marketing & Communication

Designed for professionals who wish to progress their career in Digital Marketing & Communication.

The Master in Digital Marketing & Communication is designed for professionals who wish to progress their careers in Digital Marketing & Communication. The program builds managers who master the marketing and sales process: how to design successful marketing & sales strategies? How to effectively address marketing and sales decisions? How to implement different sales & marketing tools?

Key Benefits

• Enhancing your knowledge and skills to address modern marketing challenges;
• Developing successful marketing and sales strategies and plans;
• Gaining a “hands-on” sales experience;
• Mastering marketing and sales tools and techniques;
• Learning from an academically and professionally qualified faculty body;
• Developing networking opportunities in the international market.

Program Details

The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally, the implementation of different sales and marketing tools are studied in the program.

The Master in Digital Media and Communication (MD-MC) is comprised of 14 courses taken over one year.

Year 1

1st Trimester

• ECO 607 – Global Economics
• MKG 612 – Sales Strategies
• MKG 615 – Consumer and Market Insight
• MGT 605 – Strategic Supply Chain Management

2nd Trimester

• NEG 615 – International Negotiations
• MGT 610 – Leadership and Organizational Behaviour
• COM 630 – Digital Communication and Marketing
• FIN 510 – Corporate Finance

3rd Trimester

• MGT 666 – Small Business Management
• MKG 620 – Sales Management
• MKG 667 – International Marketing
• MGT 645 – Corporate Governance

4th Trimester

• MGT 650 – Digital Transformation
• MKG 698 – Sales and Marketing (Capstone Course)

Ranked among the top ten universities in Switzerland, the International Institute in Geneva (IUG) is an accredited academic institution specialising in business education. The Institute offers undergraduate and graduate programs in Business Administration, International Relations, Media and Communication and International Trade. The curriculum features a unique combination of theoretical and practical instruction, with a particular focus on international business practices. The international exchange program offers an opportunity for students to study at renowned universities worldwide. Located in Geneva, Switzerland, at the centre of Europe and a hub for international politics and business, the campus is close to the airport and about 5 km from the city centre. The IUG has students representing over 60 nationalities providing a truly multicultural setting.

MBA graduates have gone on to executive positions in multinationals, family businesses, international organizations and governments.

You have access to a Career Counselor who provides one-on-one career advising, job search support, and coaching.