MBA in
MBA - International Marketing IU International University of Applied Sciences
Introduction
Make 2023 your year. Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies! Join IU on one of their campuses in Bad Honnef or enjoy a major European city in Berlin. Their lectures still offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Bachelor 180 ECTS - 25% discount
Master 60 ECTS - 19% discount
MBA 90 ECTS - 6% discount
Master 120 ECTS - 17% discount
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Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. With IU you can study on campus, online or combine both and switch between the two. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Prefer to study on campus? Get your real-life university experience at one of our two campuses in Germany and network with people from all over the world.
Why IU?
- #1 University in Europe: Join Europe’s largest private University with more than 100,000 students
- Maximum Flexibility: Study on campus, online or switch between the two options. You choose where you want to study. For online studies, you can pay your study fees in monthly instalments and do your online exams 24/7
- Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Career springboard MBA
Marketing and sales managers face an increasingly complex and interactive variety of tasks. The tasks include, for example, the development of the national or international brand and product strategies, and planning of target group-specific product and marketing concepts or the design of successful sales processes.
Have you already gained some work experience after completing your first degree and would you like to expand your knowledge in this field and your general management skills to reach the next level in your career?
Then our MBA with a major in International Marketing is the right choice for you. With an optimal mix of specific marketing knowledge and general management know-how, the MBA prepares you well for a career in marketing, sales, and brand building.
Facts & Figures
| Degree: | Study model: | Duration: |
| Master of Business Administration (MBA) | On-campus | 18 months |
| Campus | Tuition: | Admission: |
| April / July / October / January | from 669 Euro per month | Bachelor’s degree, work experience, proof of English language skills |
Where you will be studying
You can pursue your MBA degree online or at the two German campuses in Bad Honnef and Berlin.
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Admissions
Academic Requirements:
- Completed degree from a public or officially recognised university/higher education institution.
- At least a “satisfactory” or Grade C equivalent earned in your previous degree.
- Your undergraduate studies must amount to 210 ECTS to begin a 90-ECTS MBA.
Professional Experience:
- You will need to have at least one year of professional work experience before starting an MBA programme (achieved after previous studies).
- For MBA programmes, you will also need to have completed a second year of professional work experience before graduating.
Applicants whose first degree does not specialise in a business field can be admitted to our programme if their work experience is in business management. Admission to the MBA programme will then be decided on an individual basis following an interview with our academic staff.
English Level:
- Proof of English skills.
Overall English Requirements:
- IU English Language course certificate (complimentary when signing up with IU - free of charge)
- TOEFL (minimum 80 points) or
- IELTS (minimum Level 6.0 out of 9 points) or
- Duolingo English test (minimum 95 points) or
- Cambridge Certificate (minimum B grade overall) or
- Equivalent proof
Curriculum
1st Semester
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Management
- Corporate Finance
- Managerial Economics
2nd Semester
Elective courses (choose 4 out of 5)
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
Regular courses
- Strategic Management
- Operations and Information Management
3rd Semester
- Business Ethics & Corporate Governance
- Capstone Project
How does the course of studies work?
In the second semester of your MBA programme International Marketing, you choose your major and set your personal focus.
Study Model
Flexible Mix & MatchFor this course, you can pick and choose if you want to study online or on campus. You can combine semesters at home with semesters at an IU location.
| Your own paceWe have full-time and part-time study models for this course. You can choose how you want to study and how long this course will take to suit your schedule. |
Rankings
Accreditation and Rankings and Memberships
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Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
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Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
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Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
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Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Outcome
Two Degrees, Double the Advantage
IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or travelling.
What you will learn from us
The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
Program Tuition Fee
Career Opportunities
Career Possibilities
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a:
Communication Manager
As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include the conception and introduction of PR strategies, management consulting, coaching, and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
Brand Manager
As a Brand Manager, your job is to strategically develop, position, and coordinate a company's brand or image with the goal of making it highly recognizable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analyzed, and optimised nationally and internationally.
Marketing Manager
As a Marketing Manager, you are responsible for the development, planning, and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Your career? International!
Whether it is at a global medium-sized company or at a multinational corporation abroad – the IU prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.