MBA Digital Marketing / Communication and Social Media
ISEG Business And Finance School - school of management
Earliest start date
MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.
Develop the company's digital marketing and communication plan and set up tools for monitoring and reporting digital actions
Evaluate the effectiveness of marketing and digital communication actions using key performance indicators (leads) and relevant analytics
Structure of the multichannel policy (email and web) with social media marketing
Work on the experiential policy of the company
Community manager, mobile project manager, social media manager, digital manager, digital marketing manager, traffic manager, web project manager.