Master in Global MBA (blended Rome edition)

The Global MBA designed by UNINETTUNO (first level Master) is a new program that is tailored to analyze the impact of new ICT and digital technologies on the management of a company. The main topics of the Master are: company innovation, ICT and digital technologies for business, Big Data, E-Commerce, ICT, private and public companies, Blockchain and innovative financing systems.

The academic program delivers a total amount of 90 ECTS, composed by 56 ECTS of online activities on UNINETTUNO platform and 22 ECTS on campus. The program ends with a dissertation of master students; the dissertation has a total amount of 12 ECTS.

The course is designed to equip students with the current and emerging theories, techniques, and practices of innovation and digitalization in management and business administration. It endeavours to provide a stimulating and intellectually demanding environment, in which students are encouraged to engage with the academic literature, case-studies, and each other, whilst reflecting on their own managerial and business experiences.

The course aims to prepare students for senior management positions in both public and private sector organisations, and to deal with the demands of complex and rapidly changing global business environment.

Scenario analysis

In a historical and economic phase like the current one, corporate communication has undergone a significant evolution passing from traditional media to the New Digital Media.

There are some elements, external to the company, that have a strong impact on the digital level: the growing relevance of social media in the behavior of people, as well as the continuous variability of the technological scenario greatly affects digital marketing compared to the simplicity and static nature of the media traditional.

Digital transformation is rapidly changing the economic and social scenario and is profoundly redefining the competitive environment in which companies operate, as well as their business models The challenges for companies created by digitalisation require new educational programmes based on new technologies, ICT and digital transformations.

In this contest, companies need to develop new strategies to define a new business model in accordance to the new digital challenges.

Online activities

First term

• International financial accounting
• Digital technologies for business
• Big Data and Database Management

Second term

• Economics of Innovation
• ICT for the network organization
• Advanced web technologies

Third term

• Public management and e-government
• Marketing, e-business, e-commerce
• Risk Management

On campus activities

The residential stay in Rome for on campus activities is 1 month, and is mandatory.

On campus activities will be taken in UNINETTUNO Multimedia Classroom in Piazza Grazioli, 17 – Rome.

The on campus modules are the following:

• Blockchain
• Innovative financing tools
• Business case studies

Dissertation

Final exams and graduation

The training process in composed by different evaluations. Each course requires a final test based on oral interview, written exam or project work.

The final exam will consist of enterprise project work and will be the synthesis of the learning process in the classroom.

The main job opportunities for Master students are:

• Expert in digital management in different business areas
• Administration and control, finance, marketing, organization, management
• Chief digital officer
• Business analyst