MAS/MBA Social Media & Knowledge Management Master of Advanced Studies / Master of Business Administration Social Media & Knowledge Management
IKF Institut für Kommunikation & Führung - Institute for Communication & Leadership
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As we can see, traditional knowledge management - driven by Web 2.0 and social media - is shifting towards so-called knowledge network management. The management of knowledge in networks, including those that arise in the context of social media, requires the integration of traditional knowledge management in the areas of change management, human resource management, organizational development, innovation management, strategic leadership, IT, and marketing. It requires a holistic view that takes organizational, technological, and human factors equally into account.
In our master’s degree, learn how to strategically incorporate, merge and use knowledge management and social media.