MBA Business & Marketing
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Introduction
The MBA Business & Marketing trains future managers customer relations and marketing in a constantly changing international context adapted to economic, technological and environmental changes.
The MBA Business & Marketing is a complete training focused on business development issues in an increasingly digitalized context. This program supports managers in the acquisition and development of their skills necessary for the development of sales and marketing activities in the digital age.
Admissions
Scholarships and Funding
Our admissions teams are available to answer any questions you may have about our scholarship policy, an essential part of the Open-mindedness and Humanism values that the IGS Group has upheld and applied since 1975.
Curriculum
Design a Customer Oriented Marketing Strategy
- Strategic and operational marketing
- Marketing International
- International Business Development
- Business Game
Deploy and Drive the Customer-centric Omnichannel Strategy
- Consumer behaviour in the face of innovation and digital
- Omni-channel strategy
- Professional Experience Report
- SEO and engagement
- Conception & Web Design
Optimize Customer Proximity and Engagement With the Brand
- Communication techniques
- Loyalty strategy
- Digital influence
- Brand Management
- Social Media and Strategies of digital influence
- Community Management
Manage Customer Relations
- CRM Data Analysis
- Office tools
- Monitoring and E-Reputation
- Customer relationship management
- Predictive management
Promote and Animate a Network of Partners and Customers
- International Trade Law
- Mission undertaken
- Partnership Policy
- Business Week
Manage, Animate, Supervise the Marketing / Customer Services Teams
- HRM & Labour Law
- Team management
- Start me up career
- Business English
- Communication in a professional situation
- Project management
- Professional Experience
- Report
- Pro Memory
Career Opportunities
Relationship Manager
Customer Relationship Management Manager
Customer /Customer
Data Scientist
Customer Marketing Director
Digital manager
Manager marketing CRM