Introduction
In today’s market, the marketing department plays a major role in managing products and brands and reaching customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segments.
A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management. The Marketing Management (MM) specialization covers the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch and Management, Market Entry Strategies and Distribution. The program will also cover the modules on product strategies and pricing.
The one year online MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward to a great career in the marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universidad Católica de Murcia, UCAM.
Admissions
About the School
About UCAM (Universidad Catolica de Murcia) – Catholic University of Murcia
UCAM is a university with excellence based out of Murcia, Spain. Starting in the year 1995, UCAM has an active student base of 21,000 learners and has an academic staff of more than 1000. The MBA programme at UCAM, Murcia, Spain is accredited by ANECA and the university is a member of ENQA, Universia, and EUA. UCAM has a strategic partnership network of more than 300 universities including Stanford, the National University of Singapore, and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca-Cola, Microsoft, Soft, and SAP. Consider as the University of sports, UCAM has more than 20 Olympiads as its alumni.
About CIQ
Cambridge International Qualifications is an international awarding body based in the United Kingdom. CIQ awards professionals across the world on management and technology and has a progression partnership with prominent universities across the world. CIQ is a member of the European Association for Quality Assurance in Higher Education and the programmes of CIQ are endorsed by TQUK and NCFE. CIQ is also a corporate learning partner of more than 100 organisations across the world.