MBA in International Marketing

Become a Game Changer!

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• Munich Campus
• Barcelona campus

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides a framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising, and media to prepare you for a career in international marketing.

• Duration: Three semesters/one year (90 credits)
• Locations: Barcelona, Geneva, Munich, Online
• Teaching Language: English
• Starting dates: October/January/March
• Admission: Year-round

Degree Awarded

• For students studying on our Barcelona and Switzerland campuses, a state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
• An EU Business School Switzerland private and internationally accredited MBA degree.

A sample of the International Marketing program courses:

• Sales Management
• Digital Marketing Strategies
• Advertising & Media

1. Ranked #1 in Class & Faculty Diversity by QS Top MBA 2021
2. MBA Program Ranked #3 in Spain by Forbes Magazine
3. Awarded four stars for excellence in business education by QS Stars
4. EU's Online MBA ranked 20th in the world by QS Top MBA
5. EU's MBA is recognized as number 23 in the world by América Economía
6. Ranked 42nd in the QS European MBA Rankings 2021
7. Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
8. Placed sixth as best business school for female students by Capital magazine
9. Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
10. Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
11. Ranked in the Top 140 in the QS Global MBA Rankings 2021
12. EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings seven years running
13. Ranked in the Top Tier for Global and European MBA programs by CEO Magazine
14. EU's Executive MBA ranked Tier One in CEO Magazine’s Global Executive MBA Rankings
15. Ranked Premier DBA program by CEO Magazine
16. Listed as a top 20 business school by China Economic Review magazine
17. Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups

Students completing this major pursue careers in:

• Marketing consulting
• Advertising
• Media
• Brand management