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European School of Business & Management SE MBA Marketing and promotion management
European School of Business & Management SE

MBA Marketing and promotion management

Prague 6, Czech Republic

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Sep 2024

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Introduction

The MBA Marketing and Promotion Management specialization offers students a comprehensive overview of marketing tools and PR strategies. Students will discuss brand promotion, corporate marketing goals, preparation of effective PR strategies and other topics in practical seminars. Emphasis is placed on the effective application of acquired knowledge in practice. After completing this program, students will gain knowledge of current marketing trends, and learn to design appropriate marketing strategies and face the business market with a well-developed marketing plan.

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