MBA in International Marketing
Geneva, Switzerland
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
CHF 39,750 / per year *
STUDY FORMAT
On-Campus
* 3,950 CHF ; Optional Additional Qualification | 43,700 CHF ; total for two qualifications
Introduction
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.
Learning from Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.
Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith, and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Curriculum
- Duration: Three terms/one year (full time) or six terms/two years (part-time)
- Number of Credit: 90 ECTS
- Start dates: October, January & March
- Language: English
- Semester Fee: 12,600 CHF
- Admission: Year-round
Degree Awarded
- A state-recognized university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Rankings
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Program Outcome
Credits: 90 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
- Explore how companies make the most of their investments; from managing data to communications.
- Apply key principles that enhance communication and effectiveness.
- Analyze the functions of HR management and explore its strategic importance.
- Analyze and create alternative investment projects.
Program Tuition Fee
Career Opportunities
The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.
- International Brand Coordinator
- Digital Marketing Director
- Marketing Manager
- Trade Marketing Director
Program delivery
Three terms/one year (full time) or six terms/two years (part time)