MBA in Digital Communication
Barcelona, Spain
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2025
TUITION FEES
EUR 22,800 / per year
STUDY FORMAT
On-Campus
Introduction
The skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns which stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization’s reputation and success. This program will provide students with the digital skills and strategic thinking required to create and effectively manage an organization’s communication plan as well as its messages, digital media strategy and planning. Students will also gain skills in creative thinking and public speaking.
Why Barcelona?
Studying for an MBA in Digital Communication in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1,900. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by Educa
Duration
Three terms/one year (full-time) or six terms/two years (part-time)
Gallery
Curriculum
The MBA in Digital Communication (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
Term 3
- Public Speaking & Public Communications in a Digital Era
- Stakeholders Digital Communication Strategy
- Organizational Digital Communication Strategy
- Digital Media Strategy, Planning & Law
- Leveraging Brand Value in a Digital Context
Admissions
Program Outcome
Learning Outcomes
The MBA in Digital Communication is designed to provide students with a fundamental understanding of business and with the relevant and contemporary professional skills needed by marketing and communication professionals in today’s digital world. Students will learn effective strategic decision-making within the realm of contemporary marketing and communication.
- Explore an integrated marketing plan as a key component of a business plan
- Present oral and written reports based on experience
- Discover how mutually beneficial relationships are made in business
- Support decision-making with cost-volume-profit relationships and incremental analysis.
Career Opportunities
The MBA with a major in Digital Communication provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
Stakeholder Communication Manager
Stakeholder communication managers oversee company relations at all levels, ensuring that business partnerships are effective, and promoting growth and collaboration between employees, managers, owners and clients. They frequently collaborate with professionals from the news and PR industries to enhance a company’s reputation.
Stakeholder communication managers often work in fast-paced environments. They must be able to handle stress effectively whilst demonstrating effective project coordination, strong written and verbal communication abilities and excellent people skills.
Digital Marketing Consultant
Digital marketing consultants work on advertising campaigns and promotional initiatives. Their role covers a wide range of areas from SEO and content marketing to web analytics and project management. They may work with companies undergoing digital transformation processes in order to optimize new marketing platforms.
Digital marketing consultants require excellent technical skills and familiarity with a variety of marketing tools. Creativity, project coordination and time management are key aspects of this role.
Head of Brand Marketing
Leading a company’s brand marketing efforts, heads of brand marketing work with brand managers and upper-level senior marketing managers to create the voice and image of a business. They design and decide the direction of a brand, maintaining its reputation and ensuring that advertising output aligns with the business narrative.
Creativity and executive decision-making are key skills for head of brand marketing professionals, in addition to excellent organization and confident leadership.
Corporate Communications Manager
Corporate communications managers oversee a company's internal and external communications and public relations. They often manage cross-functional teams, working across many different areas to produce publications, develop and maintain relationships and organize events.
Corporate communications managers must be people-oriented, with strong writing and verbal presentation abilities. They require a flexible and proactive approach, with strong time management skills.
Areas of Work
The MBA with a major in Digital Communication provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas.
- Communication in Nonprofit
- Communication in Government
- Crisis Management
- Digital Communications