
Executive MBA in Marketing
São Paulo, Brazil
DURATION
3 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
BRL 1,891 / per month *
STUDY FORMAT
On-Campus
* up to 35 installments of BRL 1,891.88 + 1 installment of BRL 2,083.21
Introduction
The objectives of the course are to discuss innovative concepts of entrepreneurial business management with an emphasis on the marketing area, to train a professional with the ability to lead and apply knowledge in adverse scenarios, who is able to deal with challenging situations and make more assertive decisions. The objectives include the development of an entrepreneurial attitude and the awakening of a critical view of marketing and business management, stimulating the development of managerial attitudes compatible with the philosophy of focusing on the market and business ethics and responsibility.
Curriculum
what will you learn
- Fundamentals of Finance (Distance Education)
- Strategic marketing
- Entrepreneurial Mindset and Business Strategies
- Marketing Research
- Ethnography Applied to Marketing
- Competitive intelligence
- Construction of Economic Scenarios
- Statistical Modeling and Business Intelligence
- Consumer Insights
- Branding
- Product and Innovation
- Negotiation and Conflict Management
- Channel Management
- Communication and Digital Marketing
- Strategic Operations Management
- Corporate governance
- Personal Planning and Self-development
- Accountable Marketing
- Organizational Behavior and Team Leadership
- Leadership and Change Management
- Financial Management Applied to Marketing
- Strategy for Corporate Sustainability and ESG
- Multidisciplinary Integrative Project
Classes are held on the ESPM graduate campus, and can be taught at other locations, pre-scheduled by the professor. The EAD disciplines, indicated in the course program, will take place concomitantly with the face-to-face disciplines and in the initial period of the course.
Program Outcome
The objectives are to discuss innovative concepts of entrepreneurial business management with an emphasis on the marketing area, to train a professional with the ability to lead and apply knowledge in adverse scenarios, who is able to deal with challenging situations and make more assertive decisions. The objectives include the development of an entrepreneurial attitude and the awakening of a critical view of marketing and business management, stimulating the development of managerial attitudes compatible with the philosophy of focus on the market and business ethics and responsibility.
Gallery
Ideal Students
for whom it is intended
Aimed at professionals with more than 5 years of experience in management positions, from the most diverse areas of training, who wish to continue evolving in their careers through the development of managerial skills in business administration and in the main contemporary concepts of marketing.