MBA French Marketing Excellence ESC PAU Business School

France occupies a unique position, excelling in terms of cultural diversity, scientific research, hospitality, and business acumen. The program uses examples of international industries, in which France excels, to teach advanced marketing theories and techniques. The program also includes an internship and a final dissertation. It offers a unique and challenging experience while increasing the long-term career opportunities and personal development of students.

This course contributes directly to 4 of the 4 Learning Goals of the Master Program. The measurements taken in this course contribute to the implementation of the AOL quality assurance process for this program.

• Define international strategies for luxury, food, wine & technical products
• Know the main characteristics of these 4 sectors
• Define a global strategy for advertising, design, digital
• Set up an international sales and marketing strategy
• Know the main players in worldwide distribution (Wall-Mart, Carrefour, Tesco, Hard-Discount, etc.)

Learning Goals

LG1. With a strong knowledge of the role and the place of organizations within global economies, be able to master:

• management techniques (bachelors)
• management strategies and decision-making processes (master)

LG2. Acquire Skills and Tools to be (or to become) a Tomorrower

LG3. Act with a Global & Responsible Mindset

LG4. Think in a Circular Economy Context

Applicants:

Bachelor (B+4) degree or validated Master degree

Good knowledge in management, statistics, and economics

English level: verified during the application process or a TOEIC at 750

• Duration: 12 months
• Intake: September
• Tuition Fees: €12 500
• Deadline: July 15
• Campus: Pau (France)

Alumni Industries and jobs

After having completed the MBA, students will be able to candidate to jobs in the luxury industry, all over the world.

• Marketing Director
• Product Manager
• Brand Director
• Event Manager
• Operational Marketing Manager