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ESB Business School MBA International Management - Data-Driven Marketing
ESB Business School

MBA International Management - Data-Driven Marketing

Reutlingen, Germany

3 Semesters

English

Full time

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EUR 9,600

On-Campus

Introduction

The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies. This includes acquiring expertise in statistical analysis to understand problems, developing concrete data-driven solutions and enabling effective communication with stakeholders. MBA graduates will have no problems tackling complex marketing challenges by using data-driven marketing to make informed decisions and promote ethical practices.

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