MBA Track in AI
Barcelona, Spain
DURATION
10 Months
LANGUAGES
Spanish, English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 32,900 / per year
STUDY FORMAT
On-Campus
Introduction
Our MBA & AI Trackis EAE Barcelona’s flagship programme, designed to accelerate the transformation of professionals and entrepreneurs with intellectual restlessness, global ambition and a desire to have an impact on the world.
This programme combines an international and multidisciplinary approach with the development of skills that are essential for success, as well as tools for self-assessment and the planification of your professional life project and your goals.
It’s an ecosystem that hosts professionals from different areas, industries and nationalities and enhances the learning experience and the growth of those who take part in it.
For our MBA & AI Track, we apply highly practical and interactive methodologies to develop critical thinking, foster collaboration and strengthen your leadership skills.
You will also take part in different initiatives that will help your creativity and innovation thrive, while also pushing you out of your comfort zone to equip you with the agility, flexibility and creativity that you will need in this dynamic and ever-changing world we live in.
Additionally, with the Artificial Intelligence & Machine Learning track of EAE Barcelona's MBA, you will explore smart solutions, tackle data challenges and make strategic decisions that will transform your career and the world around you.
Prepare to become an expert equipped to apply Artificial Intelligence to business and fulfil the needs of the modern business world!
Key Points
1. Your Future Made-to-Measure
Through the personalized accompaniment of our Professional Careers Department, you get a tailor-made professional development plan designed to equip you to embrace career opportunities at an international level
2. EAE Incubator
You will enhance your entrepreneurial mindset, an invaluable asset for innovation and problem-solving. Moreover, our entrepreneurial participants have access to EAE Entrepreneur, a startup incubator that gives access to the finance and guidance required to drive your venture forward.
3. Business Connection
You will work on real cases and network with companies such as Google, Vodafone, Accenture, Intel and Cepsa, to name just a few. Moreover, you will take part in our innovative Business Game, a simulator that recreates real business situations and challenges to put your skills to the test.
Gallery
Admissions
Curriculum
Module 1 - Environment and Global Markets
Current socio-economic context - 6 ECTS
- Economic environment
- Financial System and markets
- Fiscal and Legal
- Legal tendencies
- Sustainability and environment
Marketing and commercialization in an international environment - 6 ECTS
- Marketing strategies
- Communication
- Digital Marketing and E-Commerce
- Sales Management
Intellectual Capital and Talent Management - 6 ECTS
- Human Capital Management
- Cross-Cultural Management
- Diversity and Inclusion
- Change Management
Module 2 - Organizational Strategy
Business Strategy - 6 ECTS
- Human Capital Management
- Cross-cultural management
- Diversity and inclusion
- Change management
Finance For Decision-Making - 6 ECTS
- Financial Planning and Control
- Budget Management
- Financial Decisions
- Investments Decisions
- Financial Markets and Startup Ecosystems
- Mergers and Acquisitions
- Business Intelligence
Entrepreneurship and Internationalization - 6 ECTS
- Digital Business & Innovation
- Agile Project Management - PRINCE2 and SCRUM
- Growth Hacking
- Design Thinking
- Internationalization Strategy Analysis
- International Market
Module 3 - Strategic Management
Analytics from the Customer Perspective - 6 ECTS
- Socioeconomic Context for Big Data
- Business Strategy and Big Data
- Big Data Infrastructures and Components in the Context of Business
- From Big Data to Business Analytics
- Technology Map and Systems
- Data Strategy and Data Análisis
- Reporting and Dashboards
- Google Analytics
Transforming and Competing from an Operations Perspective - 6 ECTS
- Descriptive, Predictive and Prescriptive Analytics
- Transforming the Supply Chain
- Robotics and Process Automation
- Artificial Intelligence for Operations
- Demand Forecasting
- Business Intelligence
Track - Artificial Intelligence & Machine Learning
Sessions
- Introduction to the AI & Machine Learning module
- Transformation implementing Artificial Intelligence
- Smart products and services
- Ethics in AI
- Customer Experience & Customer Journey
- Smart interaction
- Neural network design
- Training neural networks
- Pre-trained models and transfer learning
- Keras, TensorFlow and PyTorch
Bootcamp
- Week 1 In-depth exploration
- Text normalization and syntactic dependency analysis
- Recurrent neural networks and transformers
- Dataset repositories and pre-trained models such as HuggingFace
- Generative models
- Image classification
- Week 2 AI Applications and Advanced Use Cases
Master's Thesis
15 ECTS
It’s not just the research paper that you need to complete your Master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and creativity. It’s your chance to put everything you’ve been learning into practice and to work to get to where you want to be.
Career Opportunities
There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose.
As a student of our MBA, you’ll enjoy a career plan made to suit you. Thanks to our Careers Department and EAE Entrepreneur, you will gain access to personalised support and academic training services that will multiply your professional opportunities, extending them to any country in the world.
MBA Path: Networking and Sessions With the Headhunters
- CEO Chief Executive Officer
- CMO Chief Marketing Officer
- CFO Chief Financial Officer
- COO Chief Operating Officer
- Business Manager
- Strategic Manager
- General Manager
Facilities
Program Leaders
English Language Requirements
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