Executive MBAs

Any organization that wants to grow and successfully respond to external change should appoint a Chief Customer Officer. That is according to research agency Forrester. A Chief Customer Officer is a customer strategist who looks at optimizing the customer experience from a Customer Management perspective. In this way, traditional dividing lines between departments such as marketing, sales and customer care are removed and an unambiguous customer experience is guaranteed. School for Customer Management trains customer strategists to realize this ambition within any organization.

When you graduate, you will have knowledge, insight and competences in the field of marketing and CRM, innovation and technology, Human Resources, quality management and financial management. You also have decisiveness, personal effectiveness and leadership qualities. In short, everything to implement a successful customer management policy, leading for all customer and business processes.