The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always-on, always-connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programs This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.