Specialized MBA - Digital Marketing

General

Program Description

MBA Title from EDC Paris - Also Prepares for Level I Title Registered at the RNCP *

A dynamic and growing sector

The constant evolution of the market requires innovative and agile management approaches:

  • Mastery of the modes of communication adapted to the new networks of exchanges
  • Exploring Big Data and its Implications in Digital Strategies
  • Optimization of the chain of acquisition and customer loyalty
  • Value creation and sustainable customer relationship monitoring

Strong hiring of graduates in digital:

Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web editors, search engines, control rooms and desks trading ...

Traditional jobs disrupted by digital require new skills, for example:

  • Operational Marketing Manager: Declining the e-marketing and multichannel strategy of the company and ensuring the operational follow-up of online projects
  • Relationship Marketing and CRM Manager: Understanding and processing a growing volume of digital consumer data (Big Data) to better target their marketing actions

objectives

  • Know the basics of managing a BU
  • Master the concepts and techniques of strategic marketing and an operational action plan
  • Know how to manage a brand, a product, an event
  • As part of the specialization, become an operational expert in e-marketing and web strategy

Program of the 1st year

  • Strategic Marketing: Strategic Planning, International Marketing, Brand Management, Experiential Management
  • Introduction to e-marketing: Digital Strategy, e-Commerce
  • Innovation: Creativity, Management of Innovation
  • Communication: On-line and Off-line Marketing, Social Networks and Community Management, Trademark and Communication Law, Serious Game: Communication Crisis
  • Fundamentals of Management: Finance KPI, RH.
  • Learning by Business Games
  • Professional Development: Personal Development: Skills Porfolio, Business English

2nd year program

  • Marketing Strategies: Cross-Channel Marketing, Buzz-Marketing
  • Webmarketing: CRM
  • Website Design: Website
  • Communication: Brand Identity and Storytelling, Direct Marketing Campaigns, Digital Video
  • Advanced Management: Design Thinking, Strategies
  • Learning by Business Games
  • Professional Development: Professional Thesis, Business English

opportunities

  • SME Director, Project Manager, e-commerce Director, Content Manager, Digital Communication Manager, Web Analyst, Communication Director, etc.

Admissions and Return

  • MBA 1, for holders of a Bac 3 (Bachelor, License)
    Returning on March 2019
  • MBA 2, for holders of a minimum 4-year degree in any field (eco, management, science, humanities, etc.) 2
    Suitable for professionals who want to reorient or boost their career
    Returning on March 2019

Training in this program can be done alternately by professionalisation contract, however, in accordance with French law, it is not open to first-time students.

Indeed, to qualify for this device, foreign students must spend their first year studying in France in initial training.


* The granting of the RNCP title is the responsibility of the certifier and is the subject of a specific process

Last updated March 2019

About the School

EDC is a unique business school. It is unique because it belongs to its 240 alumni, all business leaders, who bought out their school in 1995. Driven by the values of solidarity and noticing that in F ... Read More

EDC is a unique business school. It is unique because it belongs to its 240 alumni, all business leaders, who bought out their school in 1995. Driven by the values of solidarity and noticing that in France there was no establishment of higher education really adapted to entrepreneurship, we developed this project to be modern, independent and pragmatic. Read less

Accreditations

EFMD Epas Accredited