Professional MBA Marketing & Sales

General

Program Description

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key tools

The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

  • EQUIS
  • AMBA
  • AACSB

Target Group

  • Marketing and/or sale executives for whom an MBA is a next step in deepening and updating their knowledge.
  • Successful managers who see their future in marketing or sales and therefore seek the necessary expertise.
  • Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Curriculum

  • Brands and Communication
  • Marketing Financials
  • Customer Relations
  • Channels
  • Personal Selling Performance
  • Marketing & Sales Lab

Duration

  • 18 months plus Master Thesis,
  • part-time
  • blocked modules of 4 - 8 days

Residency

  • USA

Location

  • Vienna

Degree

Master of Business Administration (MBA)

Academic Director

ao. Univ.Prof. Dr. Barbara Stöttinger

Faculty

  • International lecturers from renowned academic institutions in Europe and the United States
  • Lecturers from the Vienna University of Economics and Business Administration
  • Outstanding industry experts who have set benchmarks concerning their success in their marketing and/or sales career
Last updated Nov 2020

About the School

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive edu ... Read More

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive education. Thus it belongs to the leading business universities worldwide. The executive education portfolio of the WU Executive Academy includes MBA and Master of Laws programs, university certificate programs, custom programs and open programs. In recent years, the WU Executive Academy has become one of the leading providers in Central and Eastern Europe. Read less

Accreditations