Professional MBA Marketing & Sales

WU Executive Academy - Vienna University of Economics and Business

Program Description

Professional MBA Marketing & Sales

WU Executive Academy - Vienna University of Economics and Business

Marketing & sales join forces
Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key tools
The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

  • EQUIS
  • AMBA
  • AACSB

Target Group

  • Marketing and/or sale executives for whom an MBA is a next step in deepening and updating their knowledge.
  • Successful managers who see their future in marketing or sales and therefore seek the necessary expertise.

  • Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Curriculum

Business Core

  • Managing People
  • Managing Organizations
  • Competitive Analysis and Strategy
  • Data Analysis and Decision Making
  • Financial Reporting
  • Financial Management
  • Operations Management
  • Controlling
  • Marketing Management
  • Global Markets
  • Information Systems Management
  • Managerial Economics
  • Entrepreneurship and Innovation
  • Leadership
  • Ethics and Corporate Social Responsibility

Specialization

  • Brands and Communication
  • Marketing Financials
  • Customer Relations
  • Channels
  • Personal Selling Performance
  • Marketing & Sales Lab

Master Thesis

Duration

  • 18 months plus Master Thesis,
  • part-time
  • blocked modules of 2 - 6 days

Residency

  • USA

Location

  • Vienna

Degree

Master of Business Administration (MBA)

Academic Director

ao. Univ.Prof. Dr. Barbara Stöttinger

Faculty

  • International lecturers from renowned academic institutions in Europe and the United States
  • Lecturers from the Vienna University of Economics and Business Administration
  • Outstanding industry experts who have set benchmarks concerning their success in their marketing and/or sales career


Language

English

This school offers programs in:
  • English


Last updated December 21, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Duration
Duration
18 months
Part time
Price
Price
33,000 EUR
Information
Deadline
Locations
Austria - Vienna
Start date: Oct. 2018
Application deadline Request Info
End date Request Info
Dates
Oct. 2018
Austria - Vienna
Application deadline Request Info
End date Request Info