Combining Business & Technology

In an accelerating, technology-driven, global economy, a company’s ability to evolve and to innovate constantly, to seize opportunities and respond to developments no longer constitutes a strategic advantage. It is now a business requirement. The Professional MBA Entrepreneurship & Innovation communicates those skills and techniques behind entrepreneurial thought and action, imparting expertise and thought processes which enable managers and entrepreneurs to make crucial decisions and compete successfully.

Expertise from 2 Universities

The program provides the appropriate skills and techniques, and thereby teaches entrepreneurial thinking and acting. The faculty members are internationally renowned experts. The organizers, the TU Wien and the Vienna University of Economics and Business (WU), represent the link between technological excellence and business competence.

This MBA is an important step in the transfer of cutting-edge knowledge and management skills at highest international level.



Target Group

  • Executives who have positioned themselves as innovation leaders, or wish to do so

  • Engineers, scientists, and specialists in product marketing or product controlling with managerial experience

  • High-potentials aiming at preparing themselves for an innovation-orientated managerial function

  • Aspiring and current entrepreneurs with a technological background


  • Strategy of Innovation
  • Sources of Innovation
  • Marketing of Innovation
  • Organisation of Innovation
  • Finance and Controlling of Innovation
  • Entrepreneurial Leadership


18 months plus master thesis; Part-time, blocked modules

In order to optimally combine study and work, the lectures will
be held in blocks of several days. The tuition takes place each
day from 9.00 a.m. until 6.00 p.m. In addition, discussions,
lectures and informal talks will be offered by guest speakers
from the industry.



A field study to the Boston Area (MIT, Harvard Business School)


The academic degree “Master of Business Administration (MBA)” jointly awarded by the Vienna University of Technology and the Vienna University of Economics and Business.

Program taught in:
  • English

See 9 more programs offered by WU Executive Academy - Vienna University of Economics and Business »

This course is Online & Campus Combined
Start Date
18 months
33,000 EUR
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Professional MBA Entrepreneurship & Innovation