Professional MBA Entrepreneurship & Innovation

General

Program Description

Combining Business & Technology

In an accelerating, technology-driven, global economy, a company’s ability to evolve and to innovate constantly, to seize opportunities and respond to developments no longer constitutes a strategic advantage. It is now a business requirement. The Professional MBA Entrepreneurship & Innovation communicates those skills and techniques behind entrepreneurial thought and action, imparting expertise and thought processes which enable managers and entrepreneurs to make crucial decisions and compete successfully.

The program provides the appropriate skills and techniques, and thereby teaches entrepreneurial thinking and acting. The faculty members are internationally renowned experts.

This MBA is an important step in the transfer of cutting-edge knowledge and management skills at highest international level.

Accreditation

EQUIS, AMBA, AACSB

Target Group

The specialization is ideal for people with an entrepreneurial mindset who seek peers with diverse backgrounds (industries, nationalities, cultures) but a shared innovation spirit:

  • Entrepreneurs, executives and high-potentials with a focus on innovation, strategy, and R&D
  • Individuals with an engineering, science, IT, management, or other academic background
  • People who sense a need for a systematic management education to realize their ultimate career goals

Focus

  • Strategy of Innovation
  • Sources of Innovation
  • Marketing of Innovation
  • Organisation of Innovation
  • Finance and Controlling of Innovation
  • Entrepreneurial Leadership

Duration

18 months plus master thesis; Part-time, blocked modules

In order to optimally combine study and work, the lectures will
be held in blocks of several days. The tuition takes place each
day from 9.00 a.m. until 6.00 p.m. In addition, discussions,
lectures and informal talks will be offered by guest speakers
from the industry.

Location

Vienna

A field study to the Boston Area (MIT, Harvard Business School)

Degree

The academic degree “Master of Business Administration (MBA)”

Last updated Nov 2020

About the School

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive edu ... Read More

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive education. Thus it belongs to the leading business universities worldwide. The executive education portfolio of the WU Executive Academy includes MBA and Master of Laws programs, university certificate programs, custom programs and open programs. In recent years, the WU Executive Academy has become one of the leading providers in Central and Eastern Europe. Read less

Accreditations