Professional MBA (PMBA)

General

Program Description

The Professional MBA combines a broad business management education with a functional or industry focus. We offer a large variety of specializations ranging from Finance through Marketing & Sales, Energy Management, Entrepreneurship & Innovation, Project & Process Management to Health Care Management, Public Auditing or Social Management. Depending on focus, programs are taught in English or German.

This part-time Professional MBA is structured into two tiers. The business core offers vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques.

During the Business Core part participants focus on comprehensive business, management and leadership knowledge and techniques while addressing fundamental areas such as:

• Managing People

• Managing Organizations

• Competitive Analysis and Strategy

• Data Analysis and Decision Making

• Financial Reporting

• Financial Management

• Operations Management

• Controlling

• Marketing Management

• Global Markets

• Information Systems Management

• Managerial Economics

• Entrepreneurship and Innovation

• Leadership

• Ethics and Corporate Social Responsibility

When applying for the Professional MBA, participants choose one of the specialization options - enabling them to study a specific industry or function in depth.

The following specializations are offered:

• Energy Management (English)

• Entrepreneurship & Innovation (English)

• Finance (English)

• Health Care Management (German)

• Marketing & Sales (English)

• Project Management (English)

• Public Auditing (German)

• Social Management (German)

To maximize the opportunities for networking we are pooling the participants of the various specializations of the Professional MBA during the business core. This increases the variety of professional perspectives and the number of business contacts. Some specializations are not pooled as the teaching content is especially targeted to a specific industry.

The Professional MBA’s didactic design ensures efficient knowledge transfer - while participants continue to pursue their career. Pedagogical approaches vary, ranging from interactive case studies to business simulations and formal presentations. The Professional MBA consists of consecutive blocked modules, each divided into Pre-Module, Core-Module, and Post-Module.

Last updated December 2019

About the School

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive edu ... Read More

The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive education. Thus it belongs to the leading business universities worldwide. The executive education portfolio of the WU Executive Academy includes MBA and Master of Laws programs, university certificate programs, custom programs and open programs. In recent years, the WU Executive Academy has become one of the leading providers in Central and Eastern Europe. Read less

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