The Professional MBA combines a broad business management education with a functional or industry focus. We offer a large variety of specializations ranging from Digital Transformation & Data Science through Finance, Marketing & Sales, Energy Management, Entrepreneurship & Innovation, Project Management to Health Care Management or Public Auditing. Depending on focus, programs are taught in English or German.
This part-time Professional MBA is structured into two tiers. The business core offers vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques.
During the Business Core part participants focus on comprehensive business, management and leadership knowledge and techniques while addressing fundamental areas such as:
• Managing People
• Managing Organizations
• Competitive Analysis and Strategy
• Data Analysis and Decision Making
• Financial Reporting
• Financial Management
• Operations Management
• Marketing Management
• Global Markets
• Information Systems Management
• Managerial Economics
• Entrepreneurship and Innovation
• Ethics and Corporate Social Responsibility
When applying for the Professional MBA, participants choose one of the specialization options - enabling them to study a specific industry or function in depth.
The following specializations are offered:
• Digital Transformation & Data Science (English)
• Energy Management (English)
• Entrepreneurship & Innovation (English)
• Finance (English)
• Health Care Management (German)
• Marketing & Sales (English)
• Project Management (English)
• Public Auditing (German)
To maximize the opportunities for networking we are pooling the participants of the various specializations of the Professional MBA during the business core. This increases the variety of professional perspectives and the number of business contacts. Some specializations are not pooled as the teaching content is especially targeted to a specific industry.
The Professional MBA’s didactic design ensures efficient knowledge transfer - while participants continue to pursue their career. Pedagogical approaches vary, ranging from interactive case studies to business simulations and formal presentations. The Professional MBA consists of consecutive blocked modules, each divided into Pre-Module, Core-Module, and Post-Module.
About the School
The WU Executive Academy, the business school of the Vienna University of Economics and Business (WU) brings more than 100 years of experience and an excellent reputation to the field of executive edu ... Read More