Part time Masters of Business Administration in Journalism and Mass Communication
Media studies can teach a variety of modes such as photography, print, video or audio to deliver information to an audience. It may incorporate concepts from varying disciplines such as communications, technology and marketing.
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Dhurakij Pundit University's International College
The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level busin
Master of Business Administration - Integrated Marketing Communications (IMC)(1.5 years)We are currently accepting applications for semester 1/2013. Scholarships are available.
Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciplines. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in IMC program include Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation....