Online MBA in Luxury Marketing
EIML Paris Ecole Internationale de Marketing du Luxe
Key Information
Campus location
Paris, France
Languages
English
Study format
Blended
Duration
15 months
Pace
Part time
Tuition fees
EUR 13,100 / per year *
Application deadline
01 Sep 2024
Earliest start date
Nov 2024
* to be paid in one installment upon registration
Introduction
PROGRAM
LUXURY MARKETING AND MANAGEMENT
Communication, Globalization and luxury brands, Financial management, Budget, Human Ressources Management, Luxury codes & luxury marketing, Fashion history
LUXURY MARKETING TECHNIQUES
Digital marketing and social media in luxury, CRM in the luxury industry, Merchandising strategies in the luxury industry, International luxury distribution, Sourcing, purchasing strategies and quality management, Market survey, panels and customer behavior
MANAGING SPECIFIC LUXURY SECTORS
Managing a cosmetic brand, Managing a jewelry and watches brand, Managing a fashion brand, Managing a wine & gastronomy brand/hospitality brand, Technical seminars: leather and textile, jewelry, perfumes and cosmetics, watches, spirits
STUDY TRIPS IN LONDON AND MILANO
Visual merchandising tours, Masterclass with local luxury key players, Local luxury codes