Mba International Sports Marketing

ISCID-CO : Institut Supérieur de Commerce International de Dunkerque - Côte d’Opale

Program Description

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Mba International Sports Marketing

ISCID-CO : Institut Supérieur de Commerce International de Dunkerque - Côte d’Opale

The MBA ISM offers all the courses to develop a sports brand and / or to federate a community around a major sporting event. At the end of the course, you will be able to carry out functions such as Sports Marketing Studies Manager, Sports Event Manager, Brand Specialist, Advisor Sport Partnership ...

STRONG POINTS

  • Courses to train high-level decision-makers;
  • The deployment of managerial skills in line with the needs of the sporting environment;
  • Co-graduation with the MCI Master (Management and International Trade) MMI course (Management and International Marketing);
  • Implementation of what has been achieved through numerous large-scale sports associations

TRAINING CONTENT

MBA 1

  • Geo-political approach to sport in Asia and North America
  • Study of sports bodies and powers
  • Sports Merchandising
  • event logistics
  • Digital and advertising communication
  • Intercultural negotiation
  • Sport and territorial development
  • Strategic Marketing
  • Financing of sports events

MBA 2

  • Geopolitical approach to sport in Africa
  • Middle East and South America
  • Social Ethics of Sport
  • State Sports Policies
  • Event Strategy
  • Media law (communication)
  • Intercultural management
  • Trademark Strategies
  • Sports partnership law
  • International Logistics Policy for Sport

This curriculum is offered in classical and alternating training (contract of professionalisation or internship agreement) **

CONDITIONS OF ADMISSION

Open to holders of a BAC + 3 (Bachelor's Degree in Management Science, Management of Sport ...) BAC +4 (Master 1 Sport Management, International Affairs ...). Dossier (transcripts, letter of recommendation, cover letter) + interview.

** The opening of the courses in initial or alternate training is conditioned by the number of students enrolled

This school offers programs in:
  • French


Last updated August 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
2 years
Part time
Full time
Price
Price
Information
Deadline
Locations
France - Dunkirk, Nord-Pas de Calais
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
France - Longuenesse, Nord-Pas de Calais
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
France - Dunkirk, Nord-Pas de Calais
Application deadline Request Info
End date Request Info
France - Longuenesse, Nord-Pas de Calais
Application deadline Request Info
End date Request Info