Master of Business Administration/Master of Marketing

University of Newcastle

Program Description

Master of Business Administration/Master of Marketing

University of Newcastle

Master of Business Administration/Master of Marketing

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.

The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

Program Requirements & Structure

The duration of the program is six trimester full-time or twelve trimesters part-time. The Newcastle Business School runs courses on a trimester system, i.e. three terms per year. Students may commence studies in January, May or September depending on location and availability.

Students are required to complete 110 units (eleven courses) from the Core Courses, a minimum of 40 units (four courses) from Directed Courses, and a maximum of 10 units (one course) from Faculty Postgraduate courses (other than PACC courses) or any other postgraduate courses approved by the Head of School.

Career Opportunities

Career opportunities include managerial positions in commercial and public sector organisations, marketing manager, account executive, market research analyst.

Admission Requirements

Applicants must have a recognised Bachelor degree or Postgraduate Diploma or a recognised Graduate Certificate; or a recognised Diploma and 2 years work experience; or a GMAT score of 550; or successfully completed 20 units of postgraduate University studies with a GPA of 5 or more and two years work experience; or successfully completed 30 units of postgraduate University studies with a GPA of 4 or more and two years work experience.

International students will be supported by the University and Newcastle Business School's current support mechanisms. International applicants must satisfy the University's English Language Requirements. There will be a requirement for a minimum 6.5 IELTS result or equivalent.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
6 semesters
Part time
Full time
Start date Jan. 2017
Australia Newcastle, New South Wales
Application deadline Request Info
End date Request Info
Duration 6 semesters
Price Request Info