Master of Business Administration


Program Description

The Bournemouth MBA is our flagship course designed to enable you to take your career to the next level and to operate as a global leader with a realistic appreciation of the business ecosystem. You will develop comprehensive knowledge and skills in business and management, and enhance your understanding of the people behavior and attitudes, to become an effective, independent and credible leader. Your managerial skills will be enhanced through a series of master-classes, guest lectures from industry speakers, case studies and consultancy work with real business clients.

In addition, short internship opportunities are available as part of the course, enabling you to add practical context to your learning experience. You’ll have the opportunity to choose one of several electives before undertaking a consultancy or research project in the final stage.

The Bournemouth MBA is dual accredited by the Chartered Management Institute (CMI) which means when you complete your studies you’ll have your MBA qualification and a CMI qualification. You will also receive a complimentary CMI membership for the duration of your qualification with BU.

Entry requirements:

A Bachelors Honours degree with 2:1 in any subject, or equivalent and at least 1 year of relevant work experience, however, applicants with less experience may be invited to interview. If English is not your first language you'll need IELTS 6.5 (Academic) or above.

Course details

The MBA is made up of eight units and a consultancy or research project. Seven units from the core programme will be taken by all MBA professionals, as follows:

Core units

  • Personal & Professional Development: A non-credit bearing unit to help you develop the self-awareness, skills, behaviors and competencies you'll need to be an effective, independent and credible professional for the global business environment. A variety of distinct subject matters are covered, including personal and professional development. Emerging management topics are explored in master-classes from internal and external academics and practitioners. This unit runs throughout the duration of the course.
  • Accounting & Financial Management: Gain the skills and understanding you'll need for Analysing accounting and other financial data for performance evaluation, decision-making, and risk analysis. These skills provide a robust foundation for managerial action and are essential for consultancy, research, and organizational analysis.
  • Contemporary Issues in the Global Business Environment: Explore a range of contemporary issues affecting businesses internally and through developments in the macroeconomic environment. The roles government policy and international trade play in shaping the global business environment will be examined. The issues impacting the sustainable business will also be explored, and you'll develop strategic management and leadership skills to a high level in a global business context.
  • Strategic Applied Marketing: The concepts and principles underpinning the marketing process, covering the macro environment in which marketers operate. This unit develops and improves the range of skills marketers need to work effectively in the marketing environment, with an international perspective.
  • Performance Management & Analytics: Develop your numeracy and quantitative skills to support decision-making and to evaluate and outline opportunities for improving organizational performance and management.
  • Leadership & Organisational Behaviour: Evaluate group and team building, development, dynamics, emergent leadership, and performance.
  • Strategic Management: You'll study this unit from a general manager's perspective, considering the realities and practices of managing to maximize an organization's performance. The unit analyses what drives an organization’s performance and identifies external and internal changes that affect this. Other important issues such as leadership, globalization, innovation, entrepreneurship and strategy practice are explored. The ultimate aim of this unit is to offer a balance between strategy theories and their application to real-life situations so analysis leads to forming a strategy, which is then executed by the organization's management.

Elective units (choose one)

  • Entrepreneurial Management: Here, you'll examine the nature of strategy and strategic management in entrepreneurial ventures. There's a particular focus on growth strategies and managing the consequences of growth, and on strategic management style and managerial activities for coping with the challenges facing entrepreneurial ventures, especially alternative competitive advantage-seeking behavior. Another focus of the unit is on management actions for controlling growth in the venture, and you'll have the opportunity to gain a practical appreciation of controlling mechanisms and growth obstacles.
  • Advanced Marketing: Evaluate emerging themes impacting the marketing industry and assess their significance for a specific sector or industry. You'll be expected to develop understanding at a strategic marketing level, and to relate your knowledge to the themes identified whilst understanding the ever-evolving nature of these themes. Your responses should reflect contemporary marketing practice and new developments, showing innovation and creative thinking. You'll improve skills you'll need to work effectively in the marketing environment and develop an understanding from a global perspective.
  • Global Economic Challenges: An introduction to economic theory as it applies to specific areas of applied economics. This will show how economic theories and techniques can be used to address many important issues facing humanity.
  • Financial Services: Gain managerial skills and knowledge for working in the financial services sector. There's a focus on regulation and marketing in this sector. You'll work constructively and responsibly as a manager in financial services regulatory parameters, and develop and evaluate marketing strategies.
  • Business in New Media Environments: To a point, every sector of the economy is touched by the influence of computer communication technologies. This unit aims to help you understand and chart the future of this influence. You'll be given an overview of academic research and theory on new media environments, and be expected to gain a deeper understanding of the socio-economic transformations and new kinds of behavior anticipated by electronic media. Another aim of this unit is to apply these understandings to developing managerial competencies, including researching and evaluating market trends.

Please note that elective units require minimum numbers in order to run and may change in view of latest industry developments.

Option units (choose one)

  • Consultancy: Develop an understanding of the principles and practice of consultancy. This will equip you with techniques and skills to work in a team in completing a consultancy project.
  • Research Project: An opportunity to complete a substantial piece of self-managed research in an area of business that interests you. You'll negotiate your subject and project presentation with a supervisor allocated to you by the MBA Director. You will have the option to undertake a short internship as part of the course, subject to you finding the appropriate experience. This will allow you to add practical context to your learning experience.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.


With academic expertise drawn upon from across BU’s Faculties, our MBA is constantly evolving to ensure it remains at the forefront of change and advancement in all sectors. This course provides you with a springboard for developing a managerial career.

Some of our Masters of Business Administration graduates are now undertaking roles such as:

  • Director
  • Lead project manager
  • Head of economic development services
  • Head of information and systems development.

Industries worked in

  • Business
  • Finance
  • Marketing
  • Human Resources.

Further study

If you want to continue your studies after achieving your MBA, you can look into our range of doctoral programmes.

Last updated Mar 2018

About the School

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries.

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries. Read less