Master of Business Administration in Sales and Marketing (MBA)(European & US accreditations)

General

Introduction

Prepare yourself for a management career at the forefront of sales and marketing Designed for professionals who wish to progress their career in Sales & Marketing. The Master of Business Administration (MBA) in Sales & Marketing is designed for professionals who wish to progress their careers in sales & Marketing. The program builds managers who master the marketing and sales process: how to design successful sales & marketing strategies? How to effectively address marketing and sales decisions? How to implement different sales & marketing tools? Key Benefits Enhancing your knowledge and skills to address modern marketing challenges; Developing successful marketing and sales strategies and plans; Gaining a “hands-on” sales experience; Mastering marketing and sales tools and techniques; Learning from an academically and professionally qualified faculty body; Developing networking opportunities in the international market. Program Details The program builds managers who master the marketing and sales process. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are discussed. Finally, the implementation of different sales and marketing tools are studied in the program. The Master of Business Administration in Sales and Marketing (MBA-SM) is comprised of 14 courses taken over one year. Year 1 1st Trimester ECO 607 – Global Economics MKG 612 – Sales Strategies MKG 615 – Consumer and Market Insight MGT 605 – Strategic Supply Chain Management 2nd Trimester NEG 615 – International Negotiations MGT 610 – Leadership and Organizational Behaviour COM 630 – Digital Communication and Marketing FIN 510 – Corporate Finance 3rd Trimester MGT 666 – Small Business Management MKG 620 – Sales Management MKG 667 – International Marketing MGT 645 – Corporate Governance 4th Trimester MGT 650 – Digital Transformation MKG 698 – Sales and Marketing (Capstone Course) Admission Requirements A completed application form (should include your Motivation letter) Provisional Undergraduate Transcript (the final one will be needed later) (Minimum GPA recommended 2.7 or above on the scale of 0-4) Provisional Undergraduate Diploma (the final one will be needed later) Non-refundable application fee of CHF 150.- or € 140.- or USD 150.- English proficiency test: either TOEFL (minimum score 80), IELTS (minimum score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130; Curriculum Vitae; Letter of reference from an employer or a professor; Copy of valid passport; Two passport size photos. The following additional requirements apply to MBA program candidates: A minimum Grade Point Average (GPA) of 3.0 At least 2 years of work experience is recommended

About the School

The International University in Geneva

Ranked among the top ten business schools in Switzerland, the International University in Geneva (IUG) is an accredited academic institution specializing in business education.

Ranked among the top ten business schools in Switzerland, the International University in Geneva (IUG) is an accredited academic institution specializing in business education. Read Less

Geneva

View School Profile

Ask a Question

General Information

Can you send me more information about this program?

Program Dates

When is the application deadline for this program?

What is the start date for this program?

Tuition & Fees

How much does this program cost?

Can I pay for this program in installments?

Program Type & Duration

Is this program available online?

What is the duration of this program?

Is this program offered part-time or full-time?

Study Place

Where is this school located?

Where is the campus located?

Funding

What other funding options do you have for this program?

How to Apply

What documents are required to apply to this program?

What is the admission process for this program?

Language

In what language is this program taught?

Master of Business Administration in Sales and Marketing (MBA)(European & US accreditations)

General

About the School

The International University in Geneva

The International University in Geneva

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other