Introduction
About This Degree
The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Students learn about marketing research, brand management, and emerging social media channels for all aspects of marketing, public relations, and communications. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues.
Overview
MBA classes in Marketing immerses graduate students in interesting and emergent topics in the dynamic field of marketing. The program prepares students for upward career mobility in marketing and offers specialized courses in New Product Development, Consumer Analytics, Digital Marketing, Strategic Integrated Marketing Communications, Global Marketing, and more.
In addition to specialization courses, all MBA students receive a thorough grounding in market-relevant aspects of management, finance, accounting, economics, quantitative methods, ethics, strategic and decision analysis, and executive communications. This rich business curriculum provides the marketing graduate student with a broad educational background in business that is necessary for career advancement.
Admission Requirements
The completion of a Bachelor's degree.
The minimum requirement for admission to the MBA / MS programs is 3.0 GPA.
Students whose undergraduate GPA is between 2.75-2.99 will be considered for admission and matriculation with the following conditions:
Must take BUSI 599 Graduate Business Essentials in the first semester and attain a grade of B or better to continue in the program.
Business undergraduate majors with a GPA below 3.0 (2.75-2.99) must take the GMAT and attain a score of 560 (50th percentile) or better.
NJCU business graduates with GPA 2.75-2.99 must also get a recommendation from the business unit coordinator or a senior faculty member of their major.
Non-business majors must take BUSI 599 Graduate Business Essentials in the first semester and attain a grade of B to continue in the MS or MBA program.
Meet all minimum requirements of the Graduate Studies Office. These requirements include: a completed application; transcripts; recommendation letters; essay; resume; and test results as required. An interview may be requested.
Additional requirements for international students include: Test of English as a Foreign Language (TOEFL) test result, and Educational Credential Evaluators (ECE), or World Education Services (WES) evaluation of international transcripts.
Graduate courses from other institutions may be accepted with the approval of the School of Business.
Graduate courses are available to students at the School of Business located at 200 Hudson Street, Harborside 2, Jersey City, New Jersey, 07311, Monmouth County, and online.
Application Deadlines*
Domestic Applicants:
Term
Deadline
Spring
Rolling
Summer
Rolling
Fall
Rolling
International Applicants:
Term
Deadline
Spring
November 1
Summer
April 1
Fall
May 1
*Deadlines are subject to change. Deadline extensions may be granted on a case by case. Please contact Graduate Admissions for more information gradadmissions@njcu.edu.
Prerequisite Requirements
The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business, but without these courses may be required to take:
BUSI 599 with the embedded Harvard Business School Online Credential of Readiness (CORe) in the first semester and attain a grade of B to continue in the MBA program.
Required Core Program: 18 credits
FINC 514 Introduction to Business Analytics and Data Science, 3 credits
FINC 507 Corporate Financial Management, 3 credits
MGMT 595 Executive Communication, 3 credits
MKTG 515 Contemporary Marketing Perspectives: Trends, Strategies, and Practice, 3 credits
ACCT 552 Strategic Profitability Analysis: Accounting for Managers, 3 credits
Marketing Specialization Courses. Students must take any five (5) of the following: 15 credits
MKTG 720 Customer Analytics, 3 credits
MKTG 731 New Product Development, 3 credits
MKTG 732 Digital Marketing Strategy, 3 credits
MKTG 733 Global Marketing Strategy, 3 credits
MKTG 735 Strategic Integrated Marketing Communication, 3 credits
MKTG TBD-7 Emergent Marketing Topics, 3 credits
Capstone Requirement
BUSI 799 Interdisciplinary Capstone in Business Administration, 3 credits
Total Credits: 36
Degree Maps
Sample Degree Maps are based on full-time status. Full-time for graduate learners is defined as taking nine credits or more in a term. The term is defined as an academic time period during which the school holds classes. It may refer to scheduled fall, winter intersession, spring, or summer sessions. This is a sample degree map and sequence for required course work. Individual plans may vary based on specific learner needs. Students without an undergraduate business degree or degree in a related discipline may be required to take BUSI 599Graduate Business Essentials (9 credits).
First Year
Term 1
FINC 514 Introduction to Business Analytics and Data Science, 3 credits
FINC 507 Corporate Financial Management, 3 credits
MGMT 595 Executive Communication, 3 credits
Credits: 9
Term 2
MGMT 516 Global Strategic Management, 3 credits
MKTG 515 Contemporary Marketing Perspectives: Trends, Strategies, and Practice, 3 credits
ACCT 552 Strategic Profitability Analysis: Accounting for Managers, 3 credits
Credits: 9
Term 3
Students must take any five (5) of the following:
MKTG 720 Customer Analytics, 3 credits
MKTG 731 New Product Development, 3 credits
MKTG 732 Digital Marketing Strategy, 3 credits
MKTG 733 Global Marketing Strategy, 3 credits
MKTG 735 Strategic Integrated Marketing Communication, 3 credits
MKTG TBD-7 Emergent Marketing Topics, 3 credits
Credits: 15
Term 4
BUSI 799 Interdisciplinary Capstone in Business Administration, 3 credits
Total Credits: 36
Student Learning Outcomes
Upon completion of the Master of Business Administration with a specialization in the Marketing program, students will be able to:
Identify ethical issues and understand the implications of social responsibility for sustainable business practices.
Evaluate the information and apply critical thinking skills to identify solutions and inform business decisions.
Utilize technology, apply quantitative methods and interpret data to solve business problems.
Integrate knowledge of core business concepts and collaborate productively as part of a team.
Work effectively in a diverse environment and understand how global and cultural issues effect the organization and its stakeholders.
Compose clear and concise forms of written communication to effectively convey ideas and information associated with business topics.
Communicate business concepts effectively through oral presentation.
Design and assess targeted marketing plans/programs and determine performance metrics.
Analyze current marketing research, trends and findings, and apply learnings in the creation of marketing plans and studies
Demonstrate a level of oral and written communication proficiency that is expected of 21st-century market professionals.
