Master of Business Administration in Marketing

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About This Degree The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Students learn about marketing research, brand management, and emerging social media channels for all aspects of marketing, public relations, and communications. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues. Overview MBA classes in Marketing immerses graduate students in interesting and emergent topics in the dynamic field of marketing. The program prepares students for upward career mobility in marketing and offers specialized courses in New Product Development, Consumer Analytics, Digital Marketing, Strategic Integrated Marketing Communications, Global Marketing, and more.   In addition to specialization courses, all MBA students receive a thorough grounding in market-relevant aspects of management, finance, accounting, economics, quantitative methods, ethics, strategic and decision analysis, and executive communications.  This rich business curriculum provides the marketing graduate student with a broad educational background in business that is necessary for career advancement. Application Deadlines* Domestic Applicants: Term Deadline Spring Rolling Summer Rolling Fall Rolling International Applicants: Term Deadline Spring November 1 Summer April 1 Fall May 1 *Deadlines are subject to change. Deadline extensions may be granted on a case by case. Please contact Graduate Admissions for more information gradadmissions@njcu.edu.  Prerequisite Requirements The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business, but without these courses may be required to take: BUSI 599 with the embedded Harvard Business School Online Credential of Readiness (CORe) in the first semester and attain a grade of B to continue in the MBA program. Required Core Program: 18 credits FINC 514 Introduction to Business Analytics and Data Science, 3 credits FINC 507 Corporate Financial Management, 3 credits MGMT 595 Executive Communication, 3 credits MKTG 515 Contemporary Marketing Perspectives: Trends, Strategies, and Practice, 3 credits ACCT 552 Strategic Profitability Analysis: Accounting for Managers, 3 credits Marketing Specialization Courses. Students must take any five (5) of the following: 15 credits MKTG 720 Customer Analytics, 3 credits MKTG 731 New Product Development, 3 credits MKTG 732 Digital Marketing Strategy, 3 credits MKTG 733 Global Marketing Strategy, 3 credits MKTG 735 Strategic Integrated Marketing Communication, 3 credits MKTG TBD-7 Emergent Marketing Topics, 3 credits Capstone Requirement BUSI 799 Interdisciplinary Capstone in Business Administration, 3 credits Total Credits: 36 Degree Maps Sample Degree Maps are based on full-time status. Full-time for graduate learners is defined as taking nine credits or more in a term. The term is defined as an academic time period during which the school holds classes. It may refer to scheduled fall, winter intersession, spring, or summer sessions. This is a sample degree map and sequence for required course work. Individual plans may vary based on specific learner needs. Students without an undergraduate business degree or degree in a related discipline may be required to take BUSI 599Graduate Business Essentials (9 credits).

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New Jersey City University

New Jersey City University provides a diverse population of learners with an excellent education. The University is committed to the improvement of the educational, intellectual, cultural, socioeconomic, and physical environment of the surrounding urban region and beyond. Established in 1927 as a training school for teachers, today NJCU is among the most comprehensive universities in the state. Located in Jersey City, NJ, one of the most diverse cities in the nation, and just minutes from New York City, NJCU's College of Arts and Sciences, Education, Professional Studies, and School of Business offer 47 undergraduate degree programs and 30 graduate programs, including emerging and interdisciplinary fields. Read less

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Master of Business Administration in Marketing

General

Test Preparation

Student Tests

Introduction

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Student Housing

About the School

New Jersey City University

New Jersey City University

Keystone Scholarship

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General Information

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