Master of Business Administration in Management or Marketing


Read more about this program on the institution's website

Program Description

Due to the current uncertain times, we have reduced the tuition prices for the upcoming terms. We also have a flexible policy: tuition fees can be paid in installments. 


The Master of Business Administration at the University of Business and International Studies in Geneva pushes you to take your business skills to the next level. Advanced theory in the classroom and unique practical experience help you graduate with the knowledge, tools, and confidence to make a real impact as you begin your career. UBIS Master program is ideal both for those who are new to the business, and those building on a bachelor’s degree in business. Students who have already completed a Bachelor's Degree qualify for the MBA program. Work experience, professional experience, and internship are of additional value. This program is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. 

Program Objectives

The Ubis MBA program is based on current educational trends in business education. This program was developed to meet the demands of the current job market, propel carriers of our alumni, and contribute to professional knowledge and competence in the business field.

The MBA program provides an applied business education in a multi-cultural learning environment. The program improves decision making capabilities of the students by providing a functional business foundation and enhancing their analytical, communication, and technological skills.

Program Outline

To receive a Master of Business Administration, students must complete 10 core courses, 6 conventration courses, and a capstone projectUBIS Graduation


Core Courses

  • Global Business Essentials and Framework
  • The Global Economy and its Economic Systems 
  • Corporate Finance
  • Marketing Strategy and the Customer 
  • Strategic Management and Value Creation 
  • Business Sustainability, Ethics, and Social Responsibility
  • Operations, Supply Chain Management and Project Manangement 
  • Management of Technology and Innovation 
  • Business Analytics, Data Analytics, and Decision Making

Management Concentration Courses

  • Executive Leadership
  • Future Decision-Making and Management Science 
  • Managing Organizational Diversity
  • The Management of Technology & Innovation 

Marketing Concentration Courses

  • Strategic Marketing 
  • Marketing Research 
  • Multitasking Marketing 
  • Digital Marketing 

Banking and Finance Concentration Courses

  • Corporate Finance
  • Financial Markets and Institutions
  • Financial Risk Management

Digital Entreprenuership Concentration Courses

  • Strategic Entreprenuership 
  • Small Business Management 
  • Electronic Commerce
  • Digital Marketing

International Business Concentration Courses 

  • Multinational Management
  • Multinational Marketing 
  • International Financial Management 
  • International Business Law

Business Sustainability & Ethics Concentration Courses

  • Business Ethics
  • Environmental Economics and Management 
  • Ethics in Information Technology 
  • Business Law & Ethics


  • #7 on CEO Magazine Global MBA Ranking 2020 
  • Tier One on CEO Magazine Global MBA Ranking 2020
  • EduQua
  • International Accreditation Council for Business Education (IACBE)
  • Federation des Enterprises Romande (FER)
  • European Foundation for Management Development (EFMD)
  • ISO 9001
  • Council for Higher Education Accreditation

Last updated Oct 2020

About the School

The University of Business and International Studies is a dynamic university in the fields of Business and International Relations. The UBIS DNA is composed of three main factors: Real World Experienc ... Read More

The University of Business and International Studies is a dynamic university in the fields of Business and International Relations. The UBIS DNA is composed of three main factors: Real World Experience, Individual Attention and International Perspective. UBIS keeps a close eye on the evolving needs of the marketplace and is constantly adapting its course content and methodologies to ensure that our graduates are equipped with the necessary knowledge and transferable skills to succeed in the rapidly evolving world of work. Read less