The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.
With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.
Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.
Some of the courses of the curriculum are as follows:
Managerial Economics (MECO110) – 150 Hrs, 5 ECTS
This course gives an in-depth view into the economic framework and the rationale of economic, especially strategic decisions. In order to enable students to analyze the economic environment and draw conclusions from a managerial perspective, the course is devoted to the description and analysis of the market forces. Based on that, strategic decision making is the common aspect of the second part of the course.
Corporate Finance (CFIN110) – 150 Hrs, 5 ECTS
In today’s turbulent capital markets, successful professionals need to be well equipped to deal with the increasingly complex challenges of financial decision making. Valuation, undervaluation and raising funds are complicated enough at the best of times, but in today’s international marketplaces and constantly shifting global economy, they are more challenging than ever.
Performance Measurement and Management (SM120) – 150 Hrs, 5 ECTS
Performance measurement and performance management support the implementation of strategies on the basis of performance measures addressing financial and non-financial/operational aspects. Consequently, students will get to know the function of performance measurement and performance management as part of the overall management functions.
International Marketing (IM140) – 150 Hrs, 5 ECTS
International marketing, in general, focuses on global market opportunities and threats. This means to recognize which market and organizational interdependencies are relevant for the marketing of products and services in international environments and to understand the managerial challenges of going and being international.
Leadership (LEA110) – 150 Hrs, 5 ECTS
Participants in this course get a high impact guide to the essentials of the modern concept of leadership in learning organizations with the following key factors: Personality (skills), Team (styles), Organization (techniques), and Task (strategies). With regard to the specific nature of International Management, it will be likewise essential to take cross-cultural aspects and cultural features into account.
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.
Striving to continuously understand the needs and wants of your customers is vital to any organizations success. Marketers and public relations professionals must shape and influence not only the design of products as well as how the brands and organizations are perceived.
Understanding the complexities and dynamics of traditional and modern media – with that the ever-growing social network landscape – and how to maneuver these are what distinguished Marketing experts from other fields of business.
Specializing in Marketing allows you:
- to learn about the current landscape, trends, and issues, in the world of marketing
- to reach & communicate to a global audience using modern marketing techniques & methods
- adapting your offerings to current needs of customers and create optimal ways of connecting with them
- Global Brand Management
- International Consumer Behavior
- Applied Marketing Research
- Current Issues in International Marketing
- Sales and Pricing
Program taught in: