Introduction
It responds to the challenge of maximizing the value / product delivered ratio. Delves into financial management, cost management and control and its relationship with marketing.Interest-free installments
-5% for cash paymentProfessional outingsDirector or business manager in companies in the logistics sector
Director or Production Manager
Director or Head of Purchasing and Procurement Department
Demand or Production Planner
Director of operations
Distribution and Transportation Technician
Responsible for import and export
Head of international development
External consultantMultiple skills that will open doors for youKnowledgeThe specific academic training of the students of the Master's program MBA Business Administration and Management, mention in Business Logistics, gives the professional the possibility of:Analyze the foundations of the Strategic Management studying its foundations, the competitive analysis of the environment, in order to train the student for the formulation, implementation and monitoring of a successful Management strategy.
Being able to know in depth the operation of the market, assess the suitability of a commercial strategy, analyzing the marketing plan on which it is based, deciding the most appropriate marketing channels.
Acquire the necessary knowledge for the direction and management of the different disciplines that allow the correct functioning of a company, dominating the fundamental guidelines of the creation and implementation of each of them.
Control the operation of the logistics chain, know how to design a warehouse or distribution center, and know the importance of maintenance operations.Advantages of the Online MethodologyThe 100% online methodology, allowing real-time interactions between teachers and students.
Through the Virtual Campus, the student accesses in a simple, friendly and intuitive way, all the resources and contents necessary to achieve the development of the necessary competencies and skills. Didactic resources that by design optimize time and thus allow an effective learning experience to be achieved.
Following the design and the didactic sequence, the student determines the workload and rhythm, being able at all times through the platform to request the guidance and support of the teachers and tutors.
The model is completed with tutorials, classes and virtual practical experiences in real time, the student interacting with the teacher to develop or deepen practical and relevant aspects of the subject content.
The master's degree organizes the eleven subjects of which it is composed, in two ordinary academic periods of 18 weeks duration, so that the student has five weeks to achieve the learning objectives of each subject.
The tutorials, classes and virtual practical experiences in real time are given every two weeks, on Thursday afternoons, Friday afternoons and Saturday. (* the schedule will be adjusted to the teaching sequence, seeking to be compatible with the work activity).
ContentsOrganizational structure and strategic direction in the companyFundamentals of strategic management
Competitive analysis
Fundamentals of strategy formulation
strategy implementation
Strategy and business change
Types of societiesEconomic environmentFundamentals of economics and business
Company and financial statements
Fundamentals of financial accountingFinancial managementThe financial management function
Management accounting
Investment analysis
Financing channelsMarketing and business managementMarketing concepts and policies
Market research
Sales Forecast
Commercial Action Plan
Review the world of marketing
Design of a digital media plan
Digital marketing competition analysis
Campaign design channelsDegree PlanDesign and implementation of projects with applied research and / or development components
Design and writing of high-level professional articles
Analysis of practical models for the development of the exam of complex characterHuman factor in the organizationBusiness organization and change management
Strategic planning
Remuneration policy and compensation systems
Dashboard for people management
Knowledge management attending to interculturality
Management of individual and group behaviorPersonal and managerial skillsApproach to management skills
Implementation of management skills
The leadership. Personal skill and key directive
The leader in the organization
Emotional intelligence applied in the development of managerial skills
Internal and external communicationManagement of logistics companies and supply chainBusiness Supply Chain and Logistics Fundamentals
Purchasing and supply management in the company
Internal logistics of an organization
Physical and commercial distribution of a company
Operators and logistics centers in the logistics activities of the companyManagement of international transport and logisticsInternational freight transport
What is international logistics?
Characteristics of road transport: national / international legal operational framework and the impact of your choice on logistics
Characteristics of maritime transport: national / international legal operational framework and the impact of your choice on logistics
Characteristics of air transport: national / international operational and legal framework and the impact of your choice on logistics
Characteristics of rail transport: national / international operational and legal framework and the impact of your choice on logistics
Characteristics of intermodal transport: national / international operational and legal framework and its impact on logisticsOperations management and Global LEANOperations management. Strategic aspects
Operations management. Tactical and operational aspects
Foundations of the LEAN philosophy
LEAN toolsProfessional deontologyHumanistic vision for technical management and professional ethics
Ethics of public service facing the risks of arbitrariness and abuse of power
Ethical responsibility for environmental care and other global problems
Scope of liabilityAdmission profileGiven the nature of the program, third-level graduates will enter.
Those professionals whose degrees belong to the broad field of Administration in accordance with the nomenclature of professional titles and academic degrees access preferentially.
Other professionals who have a third-level degree in a different broad field, accrediting experience in administrative or managerial positions, can access the master's degree.
