Master in Business Administration and Management Digital Marketing (MBA)


Program Description

MBA with Double Mexican and European Degree Digital Marketing Orientation

The Master in Business Management and Administration is the university degree aimed at those who seek professional improvement within the business market. With the MBA aimed at Digital Marketing, you will have access to all the tools you need, both theoretically and practically, with which you will acquire a strategic vision for business, develop managerial skills and provide you with leadership skills and entrepreneurial initiative. In addition, as you will specialize in Marketing, you will monitor all current trends at the international level related to marketing.

The duration of the Master's degree with European quality is 18 months, so on the one hand you can get an official degree in less time and, on the other hand, by being online, you can combine your personal and working life with the university. The classes will be recorded, so there will be no problem if you can not access them for personal reasons.

We will give you a diploma certificate at the end of each block of studies, which you can achieve thanks to the practical nature of the proposed subjects with various practical cases to analyze. In addition, you are facing a professional mastery: real cases that you can apply in companies from different countries, adapted to your organizational culture, your legislation, your way of doing things ...

Thanks to UNIR Mexico you can get where you want: get an Official Master's Degree in Business Administration and Management (MBA) and, so that you can complete your studies, a European degree in Digital Marketing that will open professional doors to you beyond your borders.

Prepare to discover how a business works and develop skills to play responsible positions within any business environment.

With the MBA you will acquire skills for:

  • Plan and develop business strategies
  • Manage a company
  • Analyze and evaluate structures and processes that are carried out in a business
  • Manage processes
  • Direct and manage human resources in an organization
  • Develop commercial proposals
  • Manage both managerial and business projects

The Specialty in Digital Marketing is a University Expert Course through which you can achieve all the necessary knowledge to carry out all types of commercial strategies oriented to the virtual world: design of advertising campaigns, social network management, research markets and, among others, start-up of online businesses.

With the Marketing MBA, you will develop a broad perception of both the world of business and the world of marketing, not only nationally but internationally. Improving your professional profile and turning your career around will be possible thanks to the degrees we offer you.

Our professors are active in the business sector, they master the technology and are able to transmit their theoretical and practical knowledge of the working environment.

Expands managerial and business knowledge, because upon completion of the curriculum you will have acquired, among other things, all the theoretical and practical notions of:

  • Planning and administration of a company's strategy
  • Business address
  • Accounting aimed at business management
  • Communication and publicity

As for the Digitalal Marketing Specialty, you will gain knowledge related to:

  • Organization and digital planning
  • Human resources management
  • Social Media Marketing
  • Online business trends

Access Requirements

To be able to access this Master's degree, it is essential to have:

Total Certificate of Studies and Bachelor's Degree in an area that, following the Mexican Classification of Study Programs (CMPE, 2016) of the National Institute of Statistics and Geography and taking into account the integrating nature of the training that forms this master's degree, corresponds with the following fields of academic formation:

  • Social Sciences and Law
  • Admission and Business
  • Natural Sciences, Mathematics and Statistics
  • Technology of the information and communication
  • Engineering, Manufacturing and Construction

Those candidates from other degrees (fields of: Education, Arts and Humanities, Agronomy and Veterinary, Health or Services) that demonstrate, in a documentary way, practical experience in the area of ​​business management in public or private institutions, or adequacy of their curriculum vitae to follow the master's degree, you can aspire to the entrance of this master's degree1

1UNIR Mexico will assess, taking into account the documentation presented, the previous knowledge-related learning skills, attitudes and skills, so that the decision to admit, put on the waiting list or exclude the students who request to follow this plan can be adopted and study programs, taking into account the requirements established in Institutional Regulation.

Students with university studies made in Mexico:
• Registration form in original signed in each of its pages.
• Original of recent birth certificate no more than three months prior to the start of your program.
• Original of the total Certificate of Studies of Degree and copy of the title (* depending on the case).
• Copy of the CURP.
• Curriculum vitae.
• Copy of official identification (of the IFE or INE).
• 6 Child-sized photographs (2.5 x 3 cm) in front, black and white, without lenses (not snapshots).
• Proof of registration payment.
* For students who enroll in the Master's degree as a degree option for continuing their studies, they must submit a letter of authorization from the University where they completed their undergraduate studies, so that they can study at UNIR Mexico and serve as a degree option.

Non-Mexican students enrolled in UNIR Mexico Masters:

  • Registration form in original signed on each of your pages
  • Registered conditioned
  • 6 Photographs child size (2.5 x 3 cm) front, black and white, without lenses (not snapshots).
  • Original Birth Certificate (apostilled) *
  • Original academic record: attesting to the completion of the level immediately prior to the studies subject to revalidation - official study certificate or official baccalaureate degree (apostille) *, **
  • Original of the Degree, Diploma or Academic Degree official degree that covers the studies carried out abroad for management of revalidation (apostille) *, **
  • Original Certificate of Studies of Degree - asignaturas with qualifications of the studied cursados, that describe the units of learning, periods in which they coursed and obtained qualifications- (Apostille)
  • Copy of the Plan and Program of Studies of the Degree that is intended to be validated (thematic content of each subject that allows to determine the percentage of equivalence with the national program at the end). In case of being in a language other than Spanish, translation is required
  • Simple power of attorney for the Revalidation process
  • Copy of official identification of the students (Passport, Identity card, DNI)
  • Copy of reservation payment
  • Copy of proof of payment of rights for the revalidation process
  • Curriculum vitae

* No notarized or authenticated copies

** No CARDEX or academic record

*** If the official documents that are requested are presented in a language other than Spanish, they require an official translation by an authorized expert or by Embassies or Consulates.

Last updated Mar 2020

About the School

UNIR México es una universidad mexicana de carácter privado aprobada ante la Secretaría de Educación Pública (SEP) en el año 2013.

UNIR México es una universidad mexicana de carácter privado aprobada ante la Secretaría de Educación Pública (SEP) en el año 2013. Read less
Mexico City , Mexico City + 1 More Less